A330323X
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US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:52 am

US AIRWAYS UNVEILS 'DOT COM' AIRCRAFT LIVERY
Aircraft are Part of Year-Long "No Booking Fees. No Brainer." Web Site Initiative
ARLINGTON, Va., March 4, 2004 -- US Airways today unveiled a specialized aircraft livery to promote the consumer benefits of booking travel online at usairways.com. Approximately 10 aircraft will wear the ‘Dot Com’ livery.

Aircraft with the usairways.com logo and the tagline “No booking fees. No brainer.” are part of a US Airways multi-media campaign encompassing the airline’s Web site, electronic statements to Dividend Miles members, print advertising, onboard video announcements, in-airport promotions and other marketing communications that will be seen in coming months.

“We want to significantly raise awareness of the consumer benefits of buying at usairways.com, including the fact that we do not charge service fees like many other sources,” said B. Ben Baldanza, US Airways senior vice president of marketing and planning. “This isn’t rocket science or revolutionary, as competitors like Southwest and JetBlue have effectively used their Web sites to sell a greater percentage of their tickets to help drive down distribution costs. Our push to promote our Web site is part of our strategic plan to lower distribution costs by doubling consumer use of usairways.com. In conjunction with that effort, we are also investing in upgrades, redesigns and new features that will make usairways.com the preferred stop for our customers who wish to conduct a ticket purchase transaction themselves.”

US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery; a need to re-paint some aircraft whose cosmetics are showing age; and an industry-wide Boeing inspection program for a limited number of 737 aircraft.

US Airways is the nation’s seventh-largest airline, serving nearly 200 destinations in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways, US Airways Shuttle and the US Airways Express partner carriers operate over 3,300 flights per day. For more information on US Airways flight schedules and fares, contact US Airways online at usairways.com, or call
US Airways Reservations at 1-800-428-4322.

Reporters needing additional information should contact US Airways Corporate Affairs at (703) 872-5100.

---------------------------------------------------------------------

Image at http://www.usairways.com/about/press/no_bookingfee_plane1.jpg
I'm the expert on here on two things, neither of which I care about much anymore.
 
JAL777
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:53 am

Maybe they were trying to save money on paint???
 
N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:55 am

...and it's none other than Aircraft 573. Interesting.



670
 
ConcordeBoy
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:55 am

One look at that plane would make me not want to book them even less so than I do now...  Sad
Faire du ciel le plus bel endroit de la terre c'est impossible sans Concorde!
 
DeltaMD11
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:56 am

Here is a better photo taken by my good friend Joe Wagner (hanks again Wagz):


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Photo © Joseph K Wagner



As you can see the titles were changed just a bit since Sunday and now Big grin
Too often we ... enjoy the comfort of opinion without the discomfort of thought. - John Fitzgerald Kennedy
 
727LOVER
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:58 am

Saw N573US in TPA last weekend.  Smile/happy/getting dizzy
I feel woozy....what did you put in that Pudding Pop?
 
BNA
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 4:58 am

I hope they weren't trying to impress me with their new marketing strategy because the didn't even come close.

 
desertjets
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:01 am

Mishap in painting??? Somebody in the know needs to give us some details.
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
 
COEWRNJ
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:03 am

It looks terrible. If I didn't know what US Airways was all about I would think it was some budget airline flying rickety old planes.
 
DeltaMD11
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:07 am

Desert--At the time Joe posted that picture (last Sunday) that was the local scuttlebutt on the aircraft--that some mishap during painting required them to strip it, so they left it bare metal just with the red and white accent lines and the tail painted so they could get the aircraft back into rotation instead of it being in a paint hangar for who knows how long. Now we know otherwise.
Too often we ... enjoy the comfort of opinion without the discomfort of thought. - John Fitzgerald Kennedy
 
Guest

RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:08 am

Maybe ol' Benny should have rolled out a cockroach themed plane instead?
 
asuflyer05
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:09 am

If they would paint the logo and tagline in brighter colors and buff the plane, I bet it would look really great.
 
toltommy
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:10 am

Anyone else think this'll start talk of a potential merger with AA?  Big grin
 
USAFHummer
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:11 am

Swing and a miss for this, although its somewhat intriguing that this is US's first non-standard paint scheme that I can think of...

Greg
Chief A.net college football stadium self-pic guru
 
aviatortj
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:13 am

Looks good, cause it reminds me of USAir. There is a look or ricketyness, but I don't know if that means anything.

__TJ__
 
usair330
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:16 am

"US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery"

Does this mean US Airways is gonna be getting a new livery sometime in the near future!!!?!?!? Big grin.....
 
N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:22 am

Here's what happened...

The FAA found that the aircraft paint vendor in Louisiana was using razor blades to strip paint. This ended up damaging lap joints, and US can't apply any paint because the joints have to be inspected every so often. Hence the bare metal scheme.


670
 
iflyatldl
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:23 am

WHY did they paint a plane they're retiring???? One would think they'd at least use a bus. If they're going to do that, why not just go to the desert and paint a plane they're breaking up or scrapping? About as effective.  Big grin No bad judgment calls here.....  Nuts  Innocent
Ah, Summer, Fenway Park, Boston Red Sox and Beer.....
 
N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:27 am

WHY did they paint a plane they're retiring????

US Airways is not retiring this aircraft.



670
 
ual747den
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:31 am

If they were going to use this to launch a new campaign they should have at least took the time to buff it. That looks horrible. AA makes the metal look good buy that is the worst looking livery I have ever seen.
/// UNITED AIRLINES
 
RiverVisualNYC
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:37 am

It's amazing how airlines have to stress e-services (e.g. anything related to the internet) because their airport and on-board services are undifferentiated and indifferent at best. And if there is a "requirement to soon paint aircraft in the Star Alliance livery," that implies that even the paint jobs on the aircraft (at least for the many Star Alliance airlines) will be the same. Someday the only difference between US Air, United, Delta, AA etc. will be who designed their website. No wonder people are flocking in droves to LCCs, when the public defines a product or service as a commodity, they seek out the cheapest option....
 
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EA CO AS
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:41 am

“No booking fees. No brainer.”

They forgot "no paint," also.  Big grin

US Airways is not retiring this aircraft.

I'm sure Chapter 7 will, though.

Does this mean US Airways is gonna be getting a new livery sometime in the near future!!!?!?!?

No, they negotiated cheaper lease rates on the condition that the planes have minimal paint on them - it makes it easier for the leasing companies to turn 'em around to another carrier when...errrr, IF US goes "tango-uniform."  Big grin
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
 
scottysair
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:43 am

My guess that would looked very good pics of US Airways and what are you think about repainted some of those fleets? How? When? What? Can you exactly give me with the clue? Thanks!  Smile
 
bigphilnyc
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:43 am

The picture of the new scheme shown is not of the aircraft actually painted like that.

They merely took the 573 plane and used an editting program to paint it on the computer it seems. That's what I THINK, because those letters don't look like real paint to me.

The lighting is also bad. In better lighting witha nice cmaera, I'd bet that scheme looks great, as it does to me on that other shots of ship 573.
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theflcowboy
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:46 am

If they are looking to draw some attention to the airline, you think they would put some effort into the paint scheme. That looks awful.

Does this mean the wheels are coming off the wagon?

MD
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contrails
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:47 am

The picture they put on their web site is awful. I liked the basic paint scheme, with the bare metal, but the rest of it I can do without. And I think the "no brainer" part will backfire.

Overall, I'm not impressed.



Flying Colors Forever!
 
ssides
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 5:59 am

Does this have anything to do with USAirways' little beef with Expedia?
"Lose" is not spelled with two o's!!!!
 
 
Tom in NO
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:04 am

Somehow I think pairing up the terms "USAirways" and "No brains" for the lettering would have been a bit more appropriate.
"The criminal ineptitude makes you furious"-Bruce Springsteen, after seeing firsthand the damage from Hurricane Katrina
 
QANTAS747-438
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:18 am

Oh dear lord! Looks like it ran into a huge puddle of mud on landing. Yikes! At least they are a good competitor to Air France for "Aviation's Dirtiest Aircraft."

Imagine... that left the paint hangar with someone saying, "Hmmm, cool, it looks great... good job!"
My posts/replies are strictly my opinion and not that of any company, organization, or Southwest Airlines.
 
A330323X
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:25 am

The picture of the new scheme shown is not of the aircraft actually painted like that.

They merely took the 573 plane and used an editting program to paint it on the computer it seems. That's what I THINK, because those letters don't look like real paint to me.

The lighting is also bad. In better lighting witha nice cmaera, I'd bet that scheme looks great, as it does to me on that other shots of ship 573.


No, I believe that's the actual paint (well, decals most likely). The aircraft was ferried down to ARA the other day.

As said above, the reason this plane and a few more will be like this is because they can't be painted due to frequent lap joint checks.
I'm the expert on here on two things, neither of which I care about much anymore.
 
iflyatldl
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:37 am

Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there?  Innocent
Ah, Summer, Fenway Park, Boston Red Sox and Beer.....
 
usflyer msp
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:40 am

I'm usually a US apologist, but I must admit that this livery looks pretty bad. They need to buff the metal big time and lose the accent lines. Maybe use billboard titles instead?
 
N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:54 am

Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there?

Yes, the long term plan is to retire the Boeings, but not right away. Aircraft still have to be painted every so many years, around the time of the heavy maintenance check.


670
 
AA737-823
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:59 am

You guys have missed something-
look at the A.net photo, and compare it to US's photo. It's the same plane, but it isn't.
The photo on US's website is clearly doctored, as the letters are NOT the ones that we see on the REAL photos, taken and posted on airliners.net.

Different font entirely- all lower case compared to all caps.
Also, on the real deal, "U S AIRWAYS" takes up all the space from forward to past the overwing exit; on the website, "usairways.com" is written before the overwing exit.

It's a fake photo, the one USAir's website is using.
I am sure that things will look better.

The photo on airliners, however, looks really nice, in my opinion.
R
 
RiverVisualNYC
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 6:59 am

Are we going to see bare metal A320s and A330s then? If so that would seem to be the first time anyone has done this with these types...
 
A330323X
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 7:01 am

Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there?

The earliest the 737's are going is 2009.

And I don't think everyone is realizing that they're not painting the entire fleet like this. They're doing it to 10 737's that can't be painting due to frequent lap joint inspections.
I'm the expert on here on two things, neither of which I care about much anymore.
 
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EA CO AS
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 7:02 am

It's a fake photo, the one USAir's website is using

M'kay...riiiiiiiiight...

Um, can you explain to me why US Airways' own website would use a doctored photo?
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
 
A330323X
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 7:04 am

The photo on US's website is clearly doctored, as the letters are NOT the ones that we see on the REAL photos, taken and posted on airliners.net.

The a.net photo is from February 29. On March 1, the aircraft was flown down to ARA (New Iberia, LA), where US gets its paint done. It was then repainted (redecaled).
I'm the expert on here on two things, neither of which I care about much anymore.
 
tekelberry
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 7:12 am

At first I thought this was a joke.
 
DeltaRules
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:00 am

Wow...kinda lost for words right now. It's OK, but if they do any planes that weren't unable to be painted (as N670UW mentioned), I'd at least add some color. Probably looks better in person.

Kinda screams MetroJet hybrid to me, only the 733 has the US Airways tail...anybody else think this?:

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N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:32 am

I agree, the picture looks very bad.

However, I've read on another forum that it's just a bad picture, and the actual aircraft doesn't look half bad.



670
 
AA623BDLSJU
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:32 am

Actually, I like the usairways.com livery.

I wonder if that makes a bare metal whore then, because I love AA's livery.

Although, I do think that US Airways should've put some color on the bottom of the aircraft.

Despite that, I like it. I really like it.
 
N670UW
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:35 am

Although, I do think that US Airways should've put some color on the bottom of the aircraft.

They cannot, from a maintenance standpoint, add any paint to this aircraft, as mentioned above.


670
 
srbmod
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:37 am

I'll file this livery under "L" for laziness...............
 
MD11LuxuryLinr
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 8:56 am

Looking at Joe Wagner's photo... I think the jet looks great. I think USAir should bring back the silver bodies. It reminds me of the good old times I had when spotting at PHL as a kid..

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Dalmd88
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 9:22 am

Why can't they paint the plane due to the Lap Seam inspection? Looking at the photo on their website there are repairs installed that don't need reinspection. It would be kind of dumb to only repair some of them and the reinspect the others.

At DL we inspected the fleet. Any that had to be done immediately were grounded and all of the seams that needed repairs were done. Any that are on a reinspect condition were repainted and will come back in soon to get permently repaired.
 
flyinggizmo
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 10:19 am

When I first saw this thread, I thought it was a joke. No one in the US is going to put a web address on the side of a plane, right? Even WN does not do that.

My god, the release and that horrible picture are real. I can't believe how Baldenze could be so stupid as to put an assinine release out like that with such a crummy picture....and I would love to meet the moron who thought this hairbrained scheme up. Uncle Herb is probably laughing his ass off in Dallas right now.
 
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spinkid
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 10:33 am

I can understand them not being able to paint the plane due to maintenance reasons, but if that is the case, why not pick a different plane. US has a few different types in their fleet so they could easily pick a different plane and/ or model. I don't usually get on a company for their livery, but this is one of the worse I've ever seen.
 
A330323X
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RE: US Airways Unveils New Dot Com Livery

Fri Mar 05, 2004 10:39 am

Why can't they paint the plane due to the Lap Seam inspection? Looking at the photo on their website there are repairs installed that don't need reinspection. It would be kind of dumb to only repair some of them and the reinspect the others.

At DL we inspected the fleet. Any that had to be done immediately were grounded and all of the seams that needed repairs were done. Any that are on a reinspect condition were repainted and will come back in soon to get permently repaired.


I couldn't tell you the specifics of what is wrong with them or the specifics of what the inspection consists of, but these planes need to be reinspected as often as every 250 flight hours. They're not the regular fleet inspections; it's specific to these 10 737's, which is why they're the planes getting painted like this.
I'm the expert on here on two things, neither of which I care about much anymore.

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