Hmm... seems a bit odd, but then AW
isn't always accurate (remember Caledonian Wings?). Still, interesting.
While there's very little point indeed to operating the vast majority of transatlantic services on a low-cost basis - it'd go against the principle of aircraft and staff utilisation (only one roundtrip would be possible every day) and airfares to the USA during the winter are already low to very low (£160-180 to the east coast) - there would be the potential of launching summer-only long-haul USA services. Acquire some old classic 747s or some DC-10s in a large capacity configuation, fly to the 'major' places at a low price and bingo, especially as flying to the USA during the summer is normally very expensive - normally over £500 to the west coast, and over £400 to the east. But what would you do with the staff and aircraft during the winter, when such a service wouldn't be viable? Big problem, especially seeing leasing aircraft is normally expensive, so the best option would be to purchase them - but this would bring about the problem of what to do with the machines when they're not in use.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."