At today’s British Airways investor conference the BA
CEO outlined what BA
They are a:
* That delivers Service that Matters
* To people who Value how they fly.
Networked (wide range of destinations, looked after all the way)
British (British values of professional, reliable, responsive, safe and secure)
Airline (Focused and expert - Not jack of all trades, master of none - think virgin group here)
That delivers service that matters (some frills, not too many frills – giving what matters most)
To people who value how they fly (providing a better quality service at a reasonable price - not the lowest cost - not interested in those who only shop on price)
You are 100 times more likely to catch a cold on a flight than an average person!