KKMolokai
Topic Author
Posts: 741
Joined: Tue Feb 22, 2000 2:06 am

Aloha Renames First & Coach

Mon Mar 15, 2004 9:54 am

Aloha Airlines is in the process of re-branding their First & Coach cabins. First Class will be re-branded as "Navigator" Class, and Coach will become "Voyager" class. Amenity kits/gifts are also in the works (for both cabins!), which will include a note explaining the Navigator & Voyager theme.
We are the people of American Airlines. And we know why you fly.
 
COAB767
Posts: 1313
Joined: Thu Nov 13, 2003 6:32 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 9:57 am

Seems interesting.I would like to see this
Continental Micronesia: "Fly With The Warmth Of Paradise"
 
Horus
Posts: 5131
Joined: Sun Feb 22, 2004 1:04 am

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 9:57 am

Very unique
They beat 'Business' and 'Economy' any day!
EGYPT: A 7,000 Year Old Civilisation
 
BR715-A1-30
Posts: 6525
Joined: Thu May 30, 2002 9:30 am

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 9:59 am

Sounds awesome, I like the Voyager class name. It makes you feel like you are going on an expedition to a new land. And the Navigator makes you feel like the lead voyager. WAY TO GO HA!!!!!
Puhdiddle
 
KKMolokai
Topic Author
Posts: 741
Joined: Tue Feb 22, 2000 2:06 am

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 10:02 am

Uh BR715-A1-30,

Its Aloha (AQ) that's re-branding their cabins, not Hawaiian (HA).

Personally I think Navigator & Voyager would be confusing to the every day traveler who may/may not frequent Aloha. While distinctive, its not very descriptive of the class of service purchased.
We are the people of American Airlines. And we know why you fly.
 
MAH4546
Posts: 24522
Joined: Wed Jan 24, 2001 1:44 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 10:10 am

Personally I think Navigator & Voyager would be confusing to the every day traveler who may/may not frequent Aloha. While distinctive, its not very descriptive of the class of service purchased.

It is marketing, it works very well. To the average consumer, flying "Voyager Class" on Aloha sounds much more enticing than trying out American's "Coach Cabin". Its a strong selling point. The name makes the cabin feel more exclusive, even though it's not much more than a standard coach cabin.
a.
 
ha763
Posts: 3168
Joined: Mon Jan 06, 2003 5:36 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 10:14 am

I can see why they are naming it Navigator and Voyager seeing that the NG's are named after ancient Hawaiian navigators and stars. However, the two sound quite alike and could become confusing.
 
User avatar
aloha73g
Posts: 1845
Joined: Mon Jul 07, 2003 6:30 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 12:41 pm

Sounds cool to me, especially since Aloha's 'coach' product is much nicer than other airlines. I'll be excited to try it out--will it be out by April?

Aloha!
Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
 
KKMolokai
Topic Author
Posts: 741
Joined: Tue Feb 22, 2000 2:06 am

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 12:42 pm

"It is marketing, it works very well. To the average consumer, flying "Voyager Class" on Aloha sounds much more enticing than trying out American's "Coach Cabin". Its a strong selling point. The name makes the cabin feel more exclusive, even though it's not much more than a standard coach cabin."

The marketing concept is a no-brainer. The distinction between "Navigator" and "Voyager" is not. The average flier wouldn't have a clue as to what you're talking about. "First," "Business," and "Coach" are distinctive and easily recognizable.
We are the people of American Airlines. And we know why you fly.
 
MAH4546
Posts: 24522
Joined: Wed Jan 24, 2001 1:44 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 4:06 pm

" The distinction between "Navigator" and "Voyager" is not. "

I think it is. A navigator leads one on one's travels, a voyager just travels. They probably won't have a hard time selling the two classes. It is not like people aren't going to fly Aloha because they don't understand the difference.
a.
 
AirframeAS
Posts: 9811
Joined: Thu Feb 05, 2004 3:56 pm

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 4:13 pm

I thought it would be called for First Class: Flower Class; and for Coach Class: Coconut Class. LOL just kidding.
A Safe Flight Begins With Quality Maintenance On The Ground.
 
nwa man
Posts: 1752
Joined: Mon Jun 07, 1999 3:24 am

RE: Aloha Renames First & Coach

Mon Mar 15, 2004 6:25 pm

While distinctive, its not very descriptive of the class of service purchased.


Exactly. This is not a bad marketing idea at all, precisely because it creates confusion for customers, confusion which is biased towards (in this case) Aloha Airlines. The airline industry provides many, many great examples of this, e.g....

Voyager class is exactly like another marketing idea... the infamous Continental 'enhancement'. Is replacing three mainline jets with four RJs truly an enhancement? Most would say no, but the MBA-types that bank on the ignorance of the average consumer can get rich off an idea like that of Continental "enhancements" or "Voyager class". Like MAH4546 said, Voyager sounds like a better option than Economy Class, which is a marketing buzz-term itself (i.e. Economy makes passengers feel that they have made a good financial decision, unlike the bland, non-congratulatory, and non-descriptive Coach).


Hope that made a little bit of sense...


N-Dub



[edited because all the quotation marks originally included gave me a headache]

[Edited 2004-03-15 10:28:40]
Create your own luck.
 
KKMolokai
Topic Author
Posts: 741
Joined: Tue Feb 22, 2000 2:06 am

RE: Aloha Renames First & Coach

Tue Mar 16, 2004 2:50 am

The term "Stewardess" was re-branded as "Flight Attendant" many years ago, however, the average, everyday flier still commonly refer to in-flight hosts as "Stewardesses."

Re-branding cabins as "Navigator" and "Voyager" will result in the same. Passengers will still (and always) refer and envision them as "First" and "Coach."

I can only imagine the confusion when booking a flight, checking-in, boarding, etc. Passengers will have to be constantly reminded that Navigator=First, and Voyager=Coach, which seems to defeat the whole purpose.

We are the people of American Airlines. And we know why you fly.
 
HNLFlyBoy
Posts: 318
Joined: Thu Jan 22, 2004 12:01 pm

RE: Aloha Renames First & Coach

Tue Mar 16, 2004 3:02 am

KKMolokai,

I believe that while AQ will refer to their new products by Navigator and Voyager and like many others the average joe will still refer to them as First and Coach. It is all about marketing and branding for AQ. Pax will not have to be saavy enough to book res. by the new names. Even I will probably still refer to the services classes ad First and Coach. I do like the new names...it's not just flying, it's an adventure.

Who is online

Users browsing this forum: ba319-131, Baidu [Spider], blockski, BlueF9A320, BlueSky1976, DC1979, ehaase, Geoff1947, Google Adsense [Bot], intotheair, JAmie2k9, JannEejit, jonchan627, knope2001, LCKip, Majestic-12 [Bot], MaxiAir, n729pa, shez, SingaporeBoy, speedygonzales, SpoonNZ, steman, tvh, usairways85 and 258 guests