While distinctive, its not very descriptive of the class of service purchased.
Exactly. This is not a bad marketing idea at all, precisely because it creates confusion for customers, confusion which is biased towards (in this case) Aloha Airlines. The airline industry provides many, many great examples of this, e.g....
Voyager class is exactly like another marketing idea... the infamous Continental 'enhancement'. Is replacing three mainline jets with four RJs truly an enhancement? Most would say no, but the MBA-types that bank on the ignorance of the average consumer can get rich off an idea like that of Continental "enhancements" or "Voyager class". Like MAH4546 said, Voyager sounds like a better option than Economy Class, which is a marketing buzz-term itself (i.e. Economy makes passengers feel that they have made a good financial decision, unlike the bland, non-congratulatory, and non-descriptive Coach).
Hope that made a little bit of sense...
[edited because all the quotation marks originally included gave me a headache]
[Edited 2004-03-15 10:28:40]
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