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JetBlue Initializes Service And Reveals Next Stop!

Sat Jan 29, 2000 5:43 am

New York, N.Y. (January 11, 2000) – JetBlue Airways, the new low-fare airline with plenty of perks – including a fleet of new aircraft, touch screen check in, and live satellite TV at every seat – commenced sales for travel between New York’s John F. Kennedy International Airport, Fort Lauderdale and Buffalo today.

JetBlue launched its new website (http://www.jetblue.com) and reservations center (800-JETBLUE) with a new “Unbelievable”-themed advertising campaign breaking today with full-page advertisements in major newspapers.

Tickets are now on sale for the airline’s inaugural service to and from Fort Lauderdale starting on February 11, and for Buffalo service commencing February 17. JetBlue’s fares are up to 65% less than existing fares now available on identical routes. Fort Lauderdale fares, for examples, start from $79 one way and Buffalo from just $49 one way, not including taxes.

From JFK, the airline will serve three daily non-stop roundtrips each to Fort Lauderdale and Buffalo.

JetBlue CEO David Neeleman said: “We’re a new kind of low-fare airline, with deep pockets, new planes, leather seats with more legroom, great people and innovative thinking. With our friendly service and hassle-free technology, we’re going to bring humanity back to air travel.”

Considered to be the nation’s first “mega start-up” applicant, with $130 million in equity capital, JetBlue’s fleet will comprise up to 82 new Airbus A-320s, valued at more than $4 billion. The A-320’s, among the world’s quietest, most environmentally-friendly passenger jets, will seat 162 passengers in a single coach cabin.

The airline will be the first to equip its jetliners with 24 channels of DIRECTV programming received by LiveTV’s in-flight system at every seat for a nominal charge. Inflight news and entertainment selections, to be supplied by DirecTV Airborne, will include Bloomberg, CNNfn, ESPN, the Discovery Channel, and the Weather Channel, among other prime selections.

JetBlue, to be based at New York’s John F. Kennedy International Airport, plans to serve 11 cities with 10 new Airbus A320 aircraft by the end of its first year of operations, pending final government approval.

In a separate announcement, JetBlue today confirmed that its next destination will be Tampa. Also, the airline has committed to serving both Rochester and Syracuse, NY, by mid-2001 and Burlington, VT, by the end of 2000.

JetBlue is considering service to an additional 38 cities including: Atlanta; Boston; Canton/Akron; Charleston, SC; Charleston, WV; Charlotte, NC; Chicago; Cincinnati; Cleveland; Columbia, SC; Columbus, OH; Dallas/Fort Worth; Dayton; Denver; Flint; Ft. Myers; Grand Rapids, MI; Greensboro; Greenville/Spartanburg; Houston; Indianapolis; Jacksonville, FL; Louisville; Memphis; Milwaukee; Minneapolis/St Paul; Nashville; New Orleans; Norfolk; Orlando; Pittsburgh; Portland, ME; Raleigh/Durham; Richmond; Salt Lake City; Savannah; Washington, DC; and, West Palm Beach.

The United States Department of Transportation has certified that JetBlue Airways Corporation’s management is fit, willing and able to provide scheduled air service and it has issued the company a Certificate of Public Convenience and Necessity. This certificate will be made effective by the DOT when JetBlue completes its Federal Aviation Administration certification process, which is in its final proceedings this month.
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Joined: Fri Jan 21, 2000 2:18 am

RE: JetBlue Initializes Service And Reveals Next S

Sat Jan 29, 2000 5:51 am

Terrific! Finally, A320s in Rochester! At least, until AA, United, US Airways, Delta & Northwest promptly sink their fares below JetBlue's level and raise them through the roof again as soon as the upstart is driven out. This happened with Eastwind. That's why Crummy Rochester, NY has the 5th highest avg. airfare in the country. I look forward to about six quality weeks of spotting.
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
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Joined: Mon May 24, 1999 4:47 am

RE: JetBlue Initializes Service And Reveals Next S

Sat Jan 29, 2000 9:03 am

Fortuneately, I am going to BTV in the fall for a christening. My friend lives at the end of one of BTV's runways (about 10 houses down is the runway), so I hope I'll be able to check out JetBlue!

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Joined: Thu Jul 01, 1999 12:45 am

RE: JetBlue Initializes Service And Reveals Next Stop!

Sat Jan 29, 2000 11:47 am

JetBlue has a great chance. They are highly capitalized, and can absorb fare wars. The majors aren't prepared to lose money indefinitely competing with an airline with only two planes currently. Because JetBlue is buying new planes, and a lot of them, they won't have the problems accessAir and Eastwind had, namely the lack of airplanes to expand routes and add frequencies to stimulate more and more traffic. If JetBlue manages their growth and expansion carefully, they will prosper.
As for ROC and other high cost airports, the emergence of low cost/low fare airlines will stimulate traffic. At Hartford (BDL), DL Express started the traffic boom at BDL in 1997, Metrojet in 1998 continued to stimulate travel. Now Southwest is in there, and all three are flying full. So at ROC, a successful JetBlue will create traffic, and if they suceed, pergaps WN might start service as well, lowering all average fares. So I don't think the other airlines will suceed in driving JetBlue out. And for BTV, low fares will stimulate trans-border from the Montreal area.
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Joined: Fri Jan 21, 2000 2:18 am

RE: JetBlue Initializes Service And Reveals Next S

Sun Jan 30, 2000 12:51 am

I hope you're right, Ducker. Our list of possible destinations from ROC grows shorter every year, and the prices go up. Many business travelers make the one-hour drive to Buffalo to save money. They can take JetBlue right away!

I'm really pulling for this airline, and plan to fly them exclusively when I go to New York City. Hopefully, they'll live up to the hype. -Mark
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
Eastern L1011
Posts: 124
Joined: Sat May 22, 1999 2:17 am

RE: JetBlue Initializes Service And Reveals Next Stop!

Sun Jan 30, 2000 2:55 am

I too am a resident of Rochester and have all too often seen a discount airline come and go (including Metrojet). I do have faith in Jet Blue however. They will be able to stick out longer in the fare wars because of their capital and ultimately take a huge chunk out of the major's business. They are our best hopes yet to get these prices down.

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