While I'd normally agree that leisure travelers of a specific ethnic group, traveling back and forth to/from their native countries wont' generally drive an airline to run a certain route, I believe in the case of FI
that there might be some exception here.
For one reason, there is only one way to get to Iceland from the U.S., short of sailing the seas, and that is to fly. FI
is you're only option for getting there to the best of my knowledge. That goes for business travelers too, unless they come from a company that has access to a corporate jet.
Secondly, not only is there a large Nordic population (Icelandic, Norwegian, Sweedish) in the Minneapolis metro area, there is also a large population of these groups for hundreds of miles around MSP
throughout that Northern portion of the USA.
Also, from my personal experiences with FI
, if you're flying to Northern Scandinavian destinations such as OSL
, or ARN
. You usually get there faster with the quick layover in Keflavic than you would connecting somewhere in Continental Europe.
Just my two cents.