astral
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HMY Airways Rebranding

Wed Mar 24, 2004 8:16 am

HMY Airways (HQ) in Vancouver is on its way to rebrand itself to HARMONY. Its latest B757-200 (reg. C-GTSN) has already been repainted in its new livery, and is parked at YVR. There is no change to its tail, but a big word HARMONY is now painted on the front fuselage, and the title HMY Airways is greatly reduced in size and place mid upper fuselage behind the word HARMONY.
Aircraft C-GTSN will shortly enter service after completing its scheduled maintenance. One of the other two B757-200s (reg. C-GMYC and C-GMYD) will then enter C check, and rejoin service in April. It is expected all three B757s will be repainted by end of this year. By mid-June, all three B757s will be fully ETOPS equiped, and HQ by then would also received ETOPS qualification, paving its way to start its HNL service.
It is a rather expensive and lengthy period for HQ to obtain ETOPS approval from MOT. Servicing HNL is one of the corporate objectives from the very begining, and all that expenses and paper work do worth the efforts.
HMY Airways is now working on the full rebranding process, its advertising tag line has already been changed from 'Fly and Believe' to 'Harmony in The Air'. It is expected a new promotional campaign will start after its very successful 'Weigh In for Gold' contest finishes in March. The new campaign will then focus on rebranding and its new HNL service.
More to report later on HQ's interline sucess.
 
captaingomes
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 8:23 am

I am not quite sure what "Harmony" will achieve. There is no indication of different service, route network, or anything like that. What's the point?

Welcome to airliners.net!
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
CanadaEH
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 8:26 am


View Large View Medium
Click here for bigger photo!

Photo © Brandon Archer



Here's the "re-branded" 757 mentioned.

EH.
 
astral
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:14 am

Hi Captaingomes,
The rebranding was taken because the word 'HMY' is hard to remember by consumers, and did not draw attention to it. Beside its does served as short-form for HARMONY too.
Rebranding to HARMONY would give the airline its needed public understanding and faster acceptance. Rebranding usually do not have to link with any different service or routing changes. Its bascic aim is to be recognized easily by the travelling public.
 
SkydrolBoy
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:21 am

Astral,

Actually by the end of april when C-GMYC comes out of C-Check all three a/c will be ETOPS equipped not in june like you said. HMY all ready has an ETOPS rating from Transport Canada, they are waiting until all 3 a/c have the equipment and for approval to start the service to HNL and OOG.


 
727200er
Posts: 301
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:31 am

Well if nothing else I think it looks good. I hope that they succeed in this venture it's good to see Canadian successes with AC heading to liquidation.
"they who dream by day are cognizant of many things which escape those who dream only at night" - Edgar Allen Poe
 
captaingomes
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:33 am

Thanks Astral, that makes more sense. By the way, how is the YYZ to YVR route doing for HMY? Any plans on additional frequency? It seems like an ideal service for longer flights such as that one. Hopefully Harmony will continue serving relatively long distance flights, perhaps even some new routes.

Speaking of which, when can we expect a 767 in Harmony colours soon?
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
SkydrolBoy
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:38 am

The latest I've been hearing from my sources is the HMY is now looking at Airbus' for the Long-haul routes. But I think going the 767 route will make alot more sense than Airbus since they plan on keeping the 757s for a while.
 
astral
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:58 am

Hi Everyone,
I do know HQ will be receiving ETOPS authority from MOT any day now (expected next week), and their planned start of HNL service is 16 June (+ or - a few days). HQ will not announce HNL service until official endorsement is given, we can asure it is coming. HQ is also looking at leasing a white-tail B757 power-by-the-hour just to cover the summer season, and that may come in early June.
HQ also has a new President in place, and he with his team is reviewing all operations including future fleet planning. As far as I can tell you, the B767 is now down from almost at the top to very low on the list. We should have a better idea by late November. Don't be surprised that AIRBUS could come out as winner !!
Have fun.
 
captaingomes
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 10:04 am

Hey, sounds like exciting times at HQ! I'd love to get an indepth look at the process taken in evaluating aircraft choices. I like the calculated growth so far this company is taking, although us a.netters can't wait until November.  Smile

Regards, Nuno.
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
SkydrolBoy
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 10:18 am

HMY already has ETOPS 120min rating, I have seen the letter from Transport in the a/c while working on it. I'm not sure on what the requirement is to go direct from YVR-HNL, maybe they are waiting for the 138 min or 180 min approval from transport
 
astral
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 10:25 am

Hi Skydrolboy,
It is 180 minutes. It involved a lot more qualifications, and added safety equipments, plus good track record. The MOT inspection and audit too would count heavy to the final consideration.
Getting 180 minutes ETOPS can showcase an airlines' ability and performance standard, not an easy to obtain qualification.
Regards.
 
KLMdude
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RE: HMY Airways Rebranding

Wed Mar 24, 2004 9:05 pm

Just came from YVR. Man I loved it! What's the relation between AC and HMY "Harmony"?
Is AC supporting HMY on the maintenance, ground services etc.?
Future plans and calculations will show that A330 is way more expensive than B767................
 
captaingomes
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:46 am

If the A330 wins, I hope it is not too big for HMY in the long-run. It is very expensive to fly such a large aircraft with few seats sold, and that's where the 767 might turn out to be ideal. But hey, who am I to say anything?  Smile
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
CPDC10-30
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 1:00 am

If the A330 wins, I hope it is not too big for HMY in the long-run. It is very expensive to fly such a large aircraft with few seats sold, and that's where the 767 might turn out to be ideal

I couldn't have put it better myself. Don't forget that one of the major factors in 2T 's demise was the very expensive lease rates on the A332s and the one A343. The 767-200ER/300ER would be a good low-risk option for HMY if and when they begin their flights to Asia (Macau is the destination I keep hearing). This way there is no retraining of crews required and rostering would be simplified. I hope they don't expand too quickly and stay around for the long term.
 
captaingomes
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 1:11 am

Very true CPDC10, but let's not forget, there are a lot of 2T people working at HMY, so perhaps they still think the same way as they did back in the 2T days. Or perhaps there is good reason to believe the A330 is ideal for the route network they want. The 767 would definitely be a flexible aircraft in their fleet alongside the 757.
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
Airbus Lover
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 3:43 am

Many new start ups with A330s are doing very well today.

It depends on the airlines. A332s can be very good option to the B763 with extra cargo capacity and yet about the same pax capacity. Brings in much extra revenue in a way.

We'll have to see how the airlines make their choices. They should be smart enough.
 
Dash8King
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 8:06 am

I think Harmony is much better then HMY, I think it will help them quite a bit. Do they serve Mexico during winter months?
 
palebird
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 8:14 am

Where are the C checks on the 757's being performed? I am working on the C check lease return of MYH.
 
SkydrolBoy
Posts: 334
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 8:38 am

Palebird,

The C Checks are being preformed by Goodrich at Paine Field.

Klmdude,

There is no relation between HMY and AC, Globeground is doing the ground services and check in, and Kelowna Flightcraft is doing the maintenance for them.

Craig
 
astral
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 10:14 am

Hi Everyone,
On the fleet plan side at HMY, one very important issue you all must remember is that the idea of using B767 or A330 to Asia is very low on the consideration list. HQ's target market is southern China, Macau and BEYOND.
Both B767 and A330 do not have the range, even with the ER/LR version, or else use payload restriction to achieve. It is not a good commercial option, and this is why these two types are now almost out of the picture.
Replacing the B757 with B767 for HQ's North America operations may make good commercial option, but the Canadian market must rebounce to a fares level that can support such a large load aircraft. Think about the current very cheap fares between Toronto and Vancouver (it varies between CA$139 to CA$169 o.w.), just trying to breakeven is a huge task. Smaller aircrafts like A319 and B737 make more economical sense, or use old second-hand aircrafts like Jetsgo MD-80 and now the F100, which are very cheap to buy.
Again the fleet planning is now put towards the end of this year. Much depends on the Canada/China Bi-lateral Air Traffic Agreement next rounds of discussion, which starts in June. We are watching closely if HQ will receive the second carrier designation. If so, then ---- !!! Happy time are ahead for many at HQ.
Have a good day.
 
canuckpaxguy
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 10:42 am


The letters HMY always make me think "Her Majesty's Y...".
Hmm. What's a word that starts with Y?

I think the name change is a great idea from a branding perspective so that stupid people like don't try to rack their brains to figure out what HMY means.

G
 
Dash8King
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 11:29 am

It's the name of his mother I believe.
 
yvrtoyyz
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 11:47 am

"Replacing the B757 with B767 for HQ's North America operations may make good commercial option"

Didn't HQ just take delivery of another B752, so why would they be considering replacing them already. Understandably a B762 or B763 (Trans-Pacific) would be needed in the future, but why continue to purchase planes only to replace them in the near future?
 
astral
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:01 pm

Hi,
Want to know what is HMY really stands for other than Harmony ???
OK, as told by a senior executive at HMY Airways, the story goes back to early 2002 when Dr. David Ho wanted to start an airline. He used his mother's first Chinese initial M, and his much respected grand father's first Chinese initial Y, and thus becoming MY Airways. But My Travel Air which had charter flights to Canada at that time, filed a complain sitting the name was too close to theirs. It was decided to add the letter H which is his last name Ho to the front of MY, thus making it HMY Airways.
It is important to note that the word Harmony was on the first consideration list, putting HMY also can be a short-form for HarMonY. This is how the current rebranding is based upon.
Also for your information on the livery and logo of HMY Airways - the three yellow 'streamers' on the tail represent Heaven, Earth, and People - the three virtues that compose Harmony in the Chinese culture. The three streamers comes together along the entire fuselage bring harmony to the Airline and its passengers. Yellow is also the imperial Chinese colour, representing the owner's ethnic background. The three 'streamers' actually represent the tail of a Chinese dragon (Dr. Ho was born in the Year of the Dragon !!) flying majestically in the calm light blue sky. The lower fuselage royal blue colour represent the 7 Seas of the world, thus bringing 'Harmony' to wherever HMY Airways flys.
Now is that interesting !!
I know HMY Airways very well, and can report to you later on its development. Just to assure you, they are not the type like Westjet and Jetsgo. They have fares that match these 2 discount carriers, but their larger B757 do have room to move fares higher catered for other market segment.
I hope the info are good reading materials.
 
yvrtoyyz
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:13 pm

Astral

Nice to know the background info. on the name of HMY. Always been curious about why 'H' was chosen. I had heard rumours previously about another airline having MY Travel, hence the inability for MY Airways, but didn't understand the 'H' part. Also, very interesting how Dr. Ho is incorporating his ethnic background into his business...very smart and intriguing.

-YVRtoYYZ

BTW - Welcome to a.net!
 
CPDC10-30
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:33 pm

On the fleet plan side at HMY, one very important issue you all must remember is that the idea of using B767 or A330 to Asia is very low on the consideration list. HQ's target market is southern China, Macau and BEYOND.

I don't claim to know more than anyone in airline operations, but AC has been running flights YVR-PEK, PVG, ICN etc with the 763 for quite some time with full pax loads. I wouldn't imagine that much cargo could be carried on these flights however. So then is HMY basically commiting itself to proposed non-stop services to Macau, China and SE Asia etc rather than multi-stop or mini-hubbed flights?
If that is the case then the only choices are the A340, 744 and 777. Being such a financial conservative myself, I think the A340-200 could be a good opportunity because the market for them is very slack and it has a higher range than the -300. SAA must be getting a sweetheart deal on the 342s they are leasing currently. But the 340 would make a lot more sense if HMY is intending to replace or augment the 757 with the 32x series for training and mx purposes. The last thing we need is another 2T style airline with a ridiculous multitude of aircraft types for a small fleet.

In any case, I wish HMY the best of luck! It is great to see a new Canadian airline going for a market outside of the traditional sun and sand charters...it is about time considering the huge Asian populations in YYZ and YVR. My signifigant other is a Macau native and he guarantees me his family will never take CX or AC again as soon as you folks start up service there  Smile/happy/getting dizzy
 
PIA747
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:34 pm

I believe that the 747 should be the right choice for HMY expansion to the Far east. Low lease rates, large cargo capacity and no payload restictions.
 
astral
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 12:46 pm

Hi,
All I know is that HQ plans to have non-stop to southern China and beyond. A flight to Macau or Guangzhou is more than 12 hours, over the 10 hours limit of a B767 or A330. This is why the two types are now almost out of the picture for Asia route. The question is then A340-200/300 or B747-400 or B777-200ER. It is up to the HQ team to decide later on this year. BUT, as far as I know, B744 even though it is cheap to acquire, but is very very expensive to operate, thus HQ seems not to be too interested in it.
There is no immediate plan to replace the B757 with B767. The commercial consideration restricted HQ to just B757 for now. For sure it would not like T2 again with all kinds of planes. What a mistake it was !!
 
CanadaEH
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 1:44 pm

Astral, thanks for all the explanations you've given us, very informative!!

Welcome to the forum.
EH.
 
captaingomes
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 1:50 pm

Astral, I love the insight you are giving us here. Nice to see informative stuff on HMY. I am assuming you are one of the many former Canada 3000 people though, based on what you have to say. While it may seem like the A340 will have an edge, it would be very cool to see a Canadian registered 777.
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
astral
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RE: HMY Airways Rebranding

Thu Mar 25, 2004 6:18 pm

Hi,
One thing to be sure, I am not an ex-C3 man !! Ha ! ha ! But I do know the many top ranks at HQ.
Because of too much 'talk' around town, especially about its fleet plan and expansion, HQ people are now rather 'silence' about their future options. It is good to see a Canadian airlines growing slowly as it should be. HQ is very proud to be called the Wardair of modern era. If you have a chance to fly HQ, you will be surprised by its high quality inflight service. To give you an example to compare with Jetsgo between YVR and YYZ. For the same deep discount fares at CA$139 o.w, on Jetsgo you get 28" seat pitch, a cup of no-frill water and a bag of low-cost peanuts, but on HMY Airways, you have 31" seat pitch, a hot meal with white or red wine, movie and music (a small fees), plus very attentive cabin crew service. On a 4 hour journey, that really counts.
Try it and you will like it.
 
KLMdude
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RE: HMY Airways Rebranding

Fri Mar 26, 2004 12:22 am

Thx Astral and SkyDrolBoy for the info.
Let's wait and see what the future brings for HMY.
 
captaingomes
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RE: HMY Airways Rebranding

Fri Mar 26, 2004 1:47 am

Are you sure Jetsgo's seat pitch is only 28"?
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
pikachu
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RE: HMY Airways Rebranding

Fri Mar 26, 2004 2:15 am

Is HMY really considering another leased white tail for the summer? Why dump 812 if that's teh case?
 
CPDC10-30
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RE: Captaingomes

Fri Mar 26, 2004 2:47 am

JetsGo has a seat pitch of 31-32". I can't think of an airline in Canada that has a seat pitch as small as 28" except maybe Transat on the 330-200. There is a good seatpitch on the L-1011 though, too bad they're almost gone.
 
astral
Posts: 151
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RE: HMY Airways Rebranding

Fri Mar 26, 2004 4:46 am

Hi,
Opps !! mis-type, Jetsgo is 31" seat pitch. I have AirTransat in my head when I was typing.
HMY have to return 812 because it takes lead time to continual a lease, and there was no firm decision if to really get a white-tail for the summer, thus 812 was returned according to contract terms. The difference in cabin configuration did affected the decision to part with it.
The decision to lease another white-tail mainly depends on market situtation, and I don't think there is any firm decision yet.


 
CanadaEH
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 9:27 am

Astral, can you send me an email?
EH.
 
copaair737
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 9:32 am

Is there any chance that HMY will start scheduled HMY ops to SFO? Theyve been at SFO a few times on charters, but will they start scheduled ops. There is a large asian community that could help boost Dr. Ho's airline, as more than a few would probably connect on to Macau, and other parts of southern China.

-Copa
Livin' on Reds, Vitamin C, and Cocaine
 
SkydrolBoy
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 2:14 pm

About 6 months ago HMY posted a map of proposed routes which included SFO. Since then they have not added any of these routes, I think SFO is still in their plans but right now they are more focused on adding HNL and OOG. With the agreements they have in place with some of the Asian Carriers they cannot drop their YYZ or LAS flights, and with adding the flights to Hawaii, they simply do not have any available planes to start a SFO route. I'm hoping with AC looking like its about to go under, Mr. Ho is out shopping for some more aircraft so they can take over some of AC's routes.
 
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yyz717
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 2:26 pm

HMY is getting a good reputation in the YYZ market for their high quality YVR flights. Hopefully the rebranding will go seemlessly.

I flew WJ YYZ-YVR on Saturday and they were surprisingly good. The only thing missing was a hot meal. Next time I will fly HMY/Harmony if I have a choice or perhaps Skyservice who are flying YYZ-YVR daily this summer.

I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
captaingomes
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 2:47 pm

The only thing missing was a hot meal

Why? Nobody ever died of hunger on a YYZ to YVR flight. Besides, warming the meals only adds cost. I think it is better to have airlines offer no meals or cold meals and lower the prices.  Big grin

(just kidding ... kudos to HMY for providing good prices and great service. I hope that is the combination that will win in the long-run).
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
 
travelmark
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 9:50 pm

I also have had the pleasure of travelling YYZ/YVR/YYZ with the airline and they made me feel very comfortable. I also had the pleaure of meeting some of their sales staff at the recent Travel & Leisure show here in Toronto and they were all very knowledgeable and very professional...Kudos to a good outfit! As a tour operator just starting operations, I look forward to working with this airline
 
Dash8King
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RE: HMY Airways Rebranding

Mon Apr 05, 2004 10:28 pm

I flew WJ YYZ-YVR on Saturday and they were surprisingly good. The only thing missing was a hot meal.

Neil didn't you once say thats the reason their is so much obesity, because people can't go 4 or 5 hours without a meal? Whats next are you moving to YUL?
 
SkydrolBoy
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RE: HMY Airways Rebranding

Wed Apr 07, 2004 4:14 am

I was checking out the HMY Airways website today an noticed this at the bottom of the page. I guessing that this is going to be the announcement of scheduled service to HNL and OOG.

http://flyhmy.com

 
copaair737
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RE: HMY Airways Rebranding

Wed Apr 07, 2004 5:00 am

Maybe HMY will launch HNL, OGG, and SFO, but SFO is just being hopeful on my part. I hope they do well on the HNL and OGG flights.

-Copa
Livin' on Reds, Vitamin C, and Cocaine
 
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yyz717
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RE: HMY Airways Rebranding

Wed Apr 07, 2004 5:42 am

Why? Nobody ever died of hunger on a YYZ to YVR flight.

Ha! True.....and I spend less time whining about food than you Nuno!  Smile

I think it is better to have airlines offer no meals or cold meals and lower the prices.

The airlines should SELL all meals.

Neil didn't you once say thats the reason their is so much obesity, because people can't go 4 or 5 hours without a meal?

Correct! Since I have the flattest abs on anet, I have the license to whine about food! Jeez....you guys arent giving me an inch today.  Smile

I guessing that this is going to be the announcement of scheduled service to HNL and OOG.

OOG? OGG right? This would be a good move. Strike at AC while AC is down. AC is getting it from all sides now. Good stuff.




I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.