Daniel/Airsicknessbag - you're not really expecting long-term-thinking, now, are you?
The almighty god, otherwise known as "shareholder value" has declared thinking beyond a maximum of 6-12 months as a sin which will give you a fast track ticket to eternal damnation...
But seriously, I'm not sure how long this will, or can, go on: major airlines thinking that they can compete with LCCs by taking away the frills, offering a few seats at prices that are lower than what they used to offer, but usually still quite a bit higher than what the LCCs offer, but at the same time doing nothing (or at least not enough) to actually get their own cost base to the level that it would have to be at to really be able to compete... and since that would probably have to include taking away things like checking your luggage through connections, frequent flyer programs and a few other things, I doubt any major non-LCC will ever get far enough.
The solution: stop annoying the people who fly with you regularly, and have done so even throughout the time when you were even more expensive than you are now - and give these pax back some of the comforts known from back then: otherwise, carriers such as LH
are doing nothing but actually delivering the proof to their own passengers, that flights on LCCs really cannot be that bad... there isn't much less service on them, the seat pitch won't be too much smaller, but the price will still be lower.
I think that LH
, and others, are walking a dangerous path...