ra-85154
Posts: 601
Joined: Tue Sep 04, 2001 10:16 pm

Why No More SAA Springbok?

Sat Mar 27, 2004 12:04 am

Question:



Why did SAA drop their famous 'african' Springbok logo when they introduced their new livery?

I found it a very nice logo Big thumbs up
 
vulindlela744
Posts: 432
Joined: Thu Jan 27, 2000 3:03 pm

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 12:06 am

Me too.....it was a real symbol of South Africa. Too bad!!!!!
 
keno
Posts: 1809
Joined: Thu Feb 19, 2004 5:46 pm

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 12:16 am

1934 - The original Springbok


1948


1974
 
jcs17
Posts: 7376
Joined: Mon Jun 18, 2001 11:13 am

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 12:18 am

Some South Africans believed (incorrectly, I might add) that the Springbok was a symbol of apartheid and racial inequality. Its just like the Confederate flag in the US where some people think that it represents slavery and inequality.
America's chickens are coming home to rooooost!
 
JGPH1A
Posts: 15080
Joined: Thu Aug 14, 2003 4:36 pm

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 12:19 am

In post-apartheid SA the springbok was deemed to be associated to closely with the former regime. I believe SA's new c/s was devised by means of a competition, and so presumably the winning entry did not feature the springbok - I too think its a shame, I'm sure the springbok could have been incorporated somehow in the new c/s (possibly in a redesigned form to move it away from the old c/s)

Ah well, times change.
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
EISA
Posts: 4
Joined: Sat Mar 27, 2004 12:30 am

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 12:42 am

The Flying Springbok was an attractive logo but as Vulindlela744 points out it went the way of many national symbols that were representative of the old order. Anyway,compared to the current c/s, it now looks as drab as Sunday afternoons used to be in the old SA.
 
miamix707
Posts: 3848
Joined: Tue Oct 21, 2003 2:22 pm

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 6:12 am

Maybe they could have replaced it by a butterfly like Avianca did? Big grin Shame because that was a sleek logo and the older SAA livery was a classic. The same cannot be said about the present one although the tail is colorful. If that came out of the winning design from a contest they must have picked the simplest one.

just curious: why is an animal with wings a reminder of apartheid?
 
andz
Posts: 7628
Joined: Mon Feb 16, 2004 7:49 pm

RE: Why No More SAA Springbok?

Sat Mar 27, 2004 6:45 am

There is no way the flying springbok would have made it onto any post-apartheid SAA livery as it was seen as a symbol of the bad old days. Many other symbols such as the names of the airports have also fallen by the wayside. SAA's old colours were based on the old flag and as such "had to go".

The second flying springbok can still be seen on the Historic Flight DC-4s, on which my wife flies as a cabin attendant, or as her business card says "air hostess" (nice old time terminology!)


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