atcboy73
Posts: 1084
Joined: Sat Sep 08, 2001 10:09 am

Frontier-737s To One City And Airbuses To Others?

Tue Mar 30, 2004 7:36 am

I love the Frontier ads with the animals on the tails talking to each other. I think one of them is advertising Direct TV at every seat.

Is Frontier running these ads in markets that are only served by Airbuses?

It would suck to see a Frontier ad that tells you there is Direct TV at every seat and then find your self on a 737 with no TV.

Is this how it is, for example? PHX is all Airbus and there fore PHX gets the Direct TV ad. STL might be all 737 and there fore doesn't get the Direct TV ad.

****I use STL and PHX as examples, this may not be the actual scheduled situation.
 
User avatar
mariner
Posts: 18416
Joined: Fri Nov 23, 2001 7:29 am

RE: Frontier-737s To One City And Airbuses To Others?

Tue Mar 30, 2004 12:05 pm

Atcboy73:

It isn't quite that simple. It's cheaper to buy blocks of ad time by regions, which usually cover quite a large area.

So a city which is all 737 service could get the DirectTV ads if it is in the region.

An example is RDU. Frontier doesn't serve RDU, but they bought a block - a region - basically aimed at northern Virginia/Maryland.

For whatever reason, that area included Raleigh/Durham. So those folk got to see the ads, but they have to get to BWI or DCA if they wan to fly Frontier.

cheers

mariner
aeternum nauta
 
alphascan
Posts: 795
Joined: Mon Nov 24, 2003 12:04 am

RE: Frontier-737s To One City And Airbuses To Others?

Tue Mar 30, 2004 4:58 pm

Frontier has bought limited national advertising on some cable channels this year, but the vast majority of their spending goes to the Denver market where 33% of their traffic originates.

Also some spending goes to new markets and new route city pairs. For instance, the Minneapolis/St. Paul market is seeing its first local spending by F9 in a couple of years. I'm sure St. Louis, KC and LA are getting local buys also.

I doubt very much the dispatch of one aircraft type or another to any given city is driven by the media buys.
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