Just to clarify some things...first, this is a brand new type of service, the only cities that have tested this to date are JFK
(BA116 and BA182), IAD
(BA222) which has now been renamed to BA292 and DXB
(BA106). All of these have late departure times (9:30pm and later) and are around 7 hours in length. The goal is not to roll this out to all stations in the network. So HKG
has not done this and they will not be doing it in the future because the flight is too long.
We are doing this based on passenger request, not cost savings. At the end of the day, we are not saving any money at all with the new service. The feedback we received from the surveys that are completed on board is that for a shorter flight (7 hours or less) is that there is too much noise and distraction within the cabin due to a full meal service. Between drinks, snacks, meals, clean-up and more drinks, the cabin crews are in the aisles with the carts for several hours. All of this time is resulting in a reduced amount of sleep for the passengers. Ironically, most Club passengers don't even take full advantage of the meal service on board since there are already other options in place (pre flight dining, arrival breakfast, etc) Their first priority is sleep.
There will still be substantial hot food onboard for those passengers wishing to eat more of a full meal. The best thing about this is that people can eat what they want, when they want to (so yes it is like the VS
Look for the service on the BA114, BA116, BA182, BA188, BA68, BA214, BA292, BA228, BA98 and BA96 in the next few months.