aguilo
Posts: 237
Joined: Fri Apr 02, 2004 4:52 am

New USAir Dot.com Livery

Wed Apr 07, 2004 6:30 pm

US AIRWAYS UNVEILS 'DOT COM' AIRCRAFT LIVERY
Aircraft are Part of Year-Long "No booking fees. No brainer."
Web Site Initiative
ARLINGTON, Va., March 4, 2004 -- US Airways today unveiled a specialized aircraft livery to promote the consumer benefits of booking travel online at usairways.com. Approximately 10 aircraft will wear the ‘Dot Com’ livery.

Aircraft with the usairways.com logo and the tagline “No booking fees. No brainer.” are part of a US Airways multi-media campaign encompassing the airline’s Web site, electronic statements to Dividend Miles members, print advertising, onboard video announcements, in-airport promotions and other marketing communications that will be seen in coming months.

“We want to significantly raise awareness of the consumer benefits of buying at usairways.com, including the fact that we do not charge service fees like many other sources,” said B. Ben Baldanza, US Airways senior vice president of marketing and planning. “This isn’t rocket science or revolutionary, as competitors like Southwest and JetBlue have effectively used their Web sites to sell a greater percentage of their tickets to help drive down distribution costs. Our push to promote our Web site is part of our strategic plan to lower distribution costs by doubling consumer use of usairways.com. In conjunction with that effort, we are also investing in upgrades, redesigns and new features that will make usairways.com the preferred stop for our customers who wish to conduct a ticket purchase transaction themselves.”

US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery; a need to re-paint some aircraft whose cosmetics are showing age; and an industry-wide Boeing inspection program for a limited number of 737 aircraft.

http://usair.com/about/press/nw_04_0304.htm

(I think its pretty darn ugly, but I guess its all they can afford now)

 
Boeing777/747
Posts: 543
Joined: Thu Dec 20, 2001 6:07 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 6:59 pm

Inconsistent. AA look-a-like!
 
Boeing777/747
Posts: 543
Joined: Thu Dec 20, 2001 6:07 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:02 pm

Picture (yawn, yawn):

 
Jaspike
Posts: 4843
Joined: Sat Feb 23, 2008 1:40 pm

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:28 pm


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Photo © Mark Kopczak
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Photo © Jay Selman



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Photo © Paul Kanagie
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Photo © Joseph K Wagner



I hate it  Smile  Laugh out loud

Tom
 
airmale
Posts: 7125
Joined: Fri Sep 17, 2004 4:48 pm

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:31 pm

looks like old JAT livery 737-300.
.....up there with the best!
 
Mir
Posts: 19092
Joined: Mon Jan 05, 2004 3:55 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:31 pm

Looks like the old USAir somewhat. I can't decide whether that's a good or bad thing.
7 billion, one nation, imagination...it's a beautiful day
 
Boeing777/747
Posts: 543
Joined: Thu Dec 20, 2001 6:07 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:34 pm

Seems this will becomes US-Airways new livery???? How cheap, this "copy-paste" livery.
 
keno
Posts: 1809
Joined: Thu Feb 19, 2004 5:46 pm

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:37 pm

Anything is better than these :

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Photo © William Ronciere
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Photo © Mark Remmel

 
MerC
Posts: 576
Joined: Thu Dec 11, 2003 5:45 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:42 pm

Looks LCC-ish. Fortunately it is only about ten aircraft that will receive it.
It's Scandinavian
 
wolkenridder
Posts: 144
Joined: Sun Apr 04, 2004 11:44 pm

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 7:44 pm

Nice livery!
It just reminds me AM a lot: also silver fuselage and blue tail, and a line under the windows.


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Photo © Dan Tanna

Can't wait to see the New Barajas ready
 
haveric
Posts: 1219
Joined: Fri Jan 05, 2001 9:31 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 10:40 pm

Well, US didnt have many options here. They have to keep the planes clear of paint, and they've been stripped and repainted so many times that it's hard to get a good shine. So, at least they tried to be creative...
 
FlyGuyClt
Posts: 1579
Joined: Tue Aug 02, 2005 10:23 pm

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 10:45 pm

In all honesty it really does look good in person. Well at least here in Charlotte with the Carolina Blue Sky in the back round  Smile

Safe Flying  Smile
Florida Express, Braniff II and ......
 
tripseven
Posts: 70
Joined: Tue Mar 20, 2001 1:28 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 11:02 pm

Why do they need to keep their planes clear of paint? Is it a joke (or serious) reference to the idea that it is easier to sell a plane stripped of paint in case of US liquidation?
 
aguilo
Posts: 237
Joined: Fri Apr 02, 2004 4:52 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 11:12 pm

I think it looks awful. Looks like a complete after thought - like they spent all of 5 minutes coming up with the design. But, hey, any innovation at USAirways is an achievement in itself. Not the most "cutting-edge" airline out there by any stretch!
 
SlamClick
Posts: 9576
Joined: Sun Nov 23, 2003 7:09 am

RE: New USAir Dot.com Livery

Wed Apr 07, 2004 11:14 pm

Pretty sure this was discussed earlier.

Seems that "outsourced" aircraft painters used metal tools to scrape paint out of lap joints, causing scratches in the sheet metal that pose a fatigue-failure risk. You will hear more about this in the future.

Happiness is not seeing another trite Ste. Maarten photo all week long.
 
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litz
Posts: 1849
Joined: Wed Dec 24, 2003 6:01 am

RE: New USAir Dot.com Livery

Mon Apr 12, 2004 10:52 am

I remember reading about this several months ago.

The affected areas a) cannot be repaired or b) don't require skin replacement?

Sucks to be an airline w/a full-body paint scheme when you're forced by something like this to come up with a bare-metal scheme due to someone's MX goof.

Any other airlines suffer the same problem?

- litz
 
A330323X
Posts: 2666
Joined: Thu Oct 09, 2003 4:06 pm

RE: New USAir Dot.com Livery

Mon Apr 12, 2004 12:46 pm

The affected areas a) cannot be repaired or b) don't require skin replacement?

Well there's nothing really wrong with the affected areas, per se, but they need to be inspected as often as every 250 hours to make sure that nothing goes wrong.

Any other airlines suffer the same problem?

Well there was an AD issued, so it is theoretically an industry-wide thing. It just happens that the only aircraft that have been identified so far as meeting the criteria of the AD are about 10 B737-301's operated by US.
I'm the expert on here on two things, neither of which I care about much anymore.
 
ORD2PHL
Posts: 242
Joined: Sun Oct 19, 2003 9:15 am

RE: New USAir Dot.com Livery

Mon Apr 12, 2004 10:33 pm

Definitely reminds me of the old US livery, maybe they pulled some old A/C out of storage and could only afford the new blue paint on the tail.

OK so I'm sure that isn't what happened, but wow is that ugly looking!

ORD2PHL
 
trident2e
Posts: 1286
Joined: Sun Dec 28, 2003 3:38 am

RE: New USAir Dot.com Livery

Mon Apr 12, 2004 11:11 pm

Boeing777/747 - if you read the first post again (this time right to the end!) you will see that it clearly states it is an interim measure - it's not a new livery for the entire US Airways fleet.
 
Dalmd88
Posts: 2390
Joined: Fri Jul 28, 2000 3:19 am

RE: New USAir Dot.com Livery

Tue Apr 13, 2004 2:58 am

I can't understand why this plane in the picture needs repetative inspections. The top lap seam in the one from the press release has what looks like the final repair. I can't imagine them only fixing one while keeping others on the plane at such a tight reinspect interval. We have set up a mod line at DL to do the ones in our fleet that are not due for Heavy Check. The last plane took about a month to do.
 
7e72004
Posts: 3440
Joined: Thu Apr 01, 2004 12:15 am

RE: New USAir Dot.com Livery

Tue Apr 13, 2004 3:01 am

Just bring back the old livery---the good old orange and red!!
The next generation of aircraft is just around the corner!

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