Unfortunately I don't know much. I briefly saw an article on someone else's Reforma newspaper on Friday or Monday and I recall reading that the company was from Guadalajara and that they had even exported some limos (more traditional ones probably) to Spain. The newspaper you linked does not belong to the Reforma group and the websites of the Reforma group newspapers are only accessible if you have a subscription. Perhaps some a.net friend with a subscription could transcribe the article I am talking about. Sorry.
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