under Robert Ayling came out with the new scheme a lot of people were stunned and mystified with the new scheme, incuding Maggie Thatcher who doomed the entire scheme during that famous episode when she covered the tail on a BA
model aircraft in new colors with a folded napkin.
I was fortunate to come accross a senior BA
person who said that BA
wanted to be seen as a bold and pioneering airline in the aviation industry. He explained that given the majority of the passengers that fly BA
are not from the UK it wanted to demonstrate more visibly that BA
truly was not only a British global airline but also lived up to its motto of being the worlds favourite airline. Thus the concept of representing on it aircrafts tails artwork and designs of countries and cultures of people who fly BA
was brave and unique, at least in theory. In practice people didn't like it, especially within the UK who felt that BA
as a flag carrier should have retained the red white & blue.
I personally thought the scheme was fantastic, imaginative and bold. Outside the aircraft's appearance set it apart from all others but inside there was no mistaking the thorough British-ness of its crew,staff and service.
I'm sad to see some of the older designs go, though it was short-lived I think several years from now it will be remembered well. However, the new wavy flag scheme is also great, stands out and is immediately recognizable. The old Landor scheme with its dull colors was precisely that; dull.