(Translation of Spanish article)
The Colombian airline, Aires, plans to invest Colombian Pesos$1bil in changing its image. The initial stage involves Colombian Pesos$300mil, which will be spent on changing the color of its aircraft, its stationery and advertising. The company says that, along with this process, Aires will take delivery of three new aircraft this year. The first of these, a Dash-8, will begin operating in April. The other two 50- seaters will arrive later in the year and begin operating on new routes, for which the company has applied to the Colombian aviation authorities.
But when I saw their new website, http://www.aires.aero/
I couldn't believe that they already started to change their livery and also a brand new company image
Photo © Willem Alberto Luuring Cuéllar
Photo © Andrés Dallimonti Restrepo
I think they had picked up good new colors... better then the old ones. It's something fresh in the Colombian sky's. Better then the boring Summa image.
Also like their website advertisement on their engines.
HK-4107 was the first plane with their new image.
Do you like their new image?
And what do you think about this step of Aires?
Do you see them grow and become much bigger then they are today?
At the end they started as a regional carrier in Tolima and Neiva, and now Aires currently offers 100 flights daily to 26 destinations, including Aruba and Curacao.