Let your mind go free. What do you think the airline industry in Europe will look like in 10 years time?
I reckon we have a couple strong bg actors. BA, LH and AF/KLM. These are dominating the market and smaller actors such as SAS, Alitalia (if they survive), Finnair has more or less been taken over by one of these big actors.
Scandinavian for example, they will be a company under direct Controll of LH, just as KLM under Air France.
The big airports in Europe have gone bigger, and 90% of all long-haul traffic will go through one of these airports.
Traffic increased heavily to Asia and South America since we have lots of emerging markets and economies there, Lots of money to be made.
When it comes to LCC, the glory days are over. But those who survived are strong, very strong. Easyjet, Ryanair and Virgin have a big marketshare there.
What do you think?