In the greater scheme of things, if this rumor were true, I could see a few reasons for this move by UA
is definitely a leisure market, and could represent some % of market share if the fares are competitive and service is good.
is the newest city added by WN
, thus making it vulnerable as a new entrant. If TED is worried about WN
affecting its routes, this would make sense, as TED tries to convert customers looking for a cheap fare and good service (not saying WN
doesn't offer those).
3) This could be a preemption to upgrade TED flights to mainline UA
flights if US fails...i.e. Ted comes in, grabs market share, attacks US, then upgrades from TED to UA
on previous US routes when (if) US fails.
is already getting ready to look like a war zone to the bean counters, and if this rumor is true, I would think that the writing is on the wall for US...all those LCC's, and one with loyalty/rewards incentives to be used globally. I would think, IMHO, that this is the best move TED could make right now. We shall see how this all plays out, it will be very interesting for the folks in PHL
one way or another.
Mike S. in AUS
Just my .02 pesos