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BA Doing "Living Adverts"?

Wed Apr 28, 2004 9:19 pm

I've just got back from my lunch break, and while walking the chilly streets of central London came across a very strange sight. Six guys dressed in pyjamas and red and blue striped nightcaps were lounging around on one of the barriers for the ring of steel. They were all reading a newspaper called the "Daily Snooze", the headline of which read "British Airways Launches the Sleeper Service"!!

I'm assuming this is some kind of ad for BA. Does anyone know anything about this? Did anyone else see it (I saw it in Fetter Lane)? Are there any others around?

Someone please let me know that I'm not going mad!!

Ladies & gentlemen this is Captain Tobias Wilcock welcoming you aboard Coconut Airways flight 372 to Bridgetown Barb
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RE: BA Doing "Living Adverts"?

Wed Apr 28, 2004 9:48 pm

I have been in a cinema where BA had a live ad with someone in the audience being part of what was going on on screen.
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RE: BA Doing "Living Adverts"?

Wed Apr 28, 2004 10:40 pm

Seems like a promo for BA's "sleeper service" which BA offer on several night-flights in ClubWorld. From what I know NYC-LHR, BOS-LHR, DXB-LHR .
According to
The Sleeper Service, a new service in Club World, has been created to give you an even better and longer night's sleep. A series of product enhancements have been re-designed to maximise your sleep time on board, giving you a more restful journey and allowing you to start your day in good shape.

The British Airways Sleeper Service is a new service in Club World on selected* overnight flights

*On selected overnight flights from the East Coast United States to the UK and from the Middle East to the UK.

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RE: BA Doing "Living Adverts"?

Wed Apr 28, 2004 11:39 pm

Oh, yes, they have just commenced reduced service on the red-eye flights. It's easy for the crew, that's for sure.
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RE: BA Doing "Living Adverts"?

Thu Apr 29, 2004 3:18 am

It's a copy of the VS snooze zone, which has been in operation for years.

With VS however, if you want to eat, then you can eat what you want when you want at the bar (or in the clubhouse before you leave).

If you're allocated a sleeper Service seat in BA then you get no food till you land (as I understand it)

NO BA/VS war, just pointing this out!