I just paid five dollars just so I could have my say about Northwest's new paint scheme. Let me first premise this by saying that I have never been a big fan of NWA. I have always thought that their image was rather unsophisticated and loathed the fact that they had removed inflight entertainment from their inflight offerings. Compared to the big three, I have long felt that their standards were inferior. Having said that, I think that their new corporate identity, from a design standpoint, is very cutting edge. It is contemporary and very high tech looking. I was hoping United's new livery would have been as cutting edge as NWA's. United's is a huge disappointment but I will save that for another message board topic. My only complaint about NWA's new look is that they did not retain the very ingenious NW
logo that doubles as an arrow pointing to the northwest corner of the globe. That was absolutely brilliant. It should've been retained. Of course, I tend to go against the grain when it comes to airline color schemes because I think BA
's world color scheme was one of the most brilliant ever. They were flying works of art. Unfortunately the powers that be at BA
crumbled under the masses' mediocre sense of style and design.
United's B747-400. "She's a a cruel lover."