In most western countries the answer is simple. Assuming the timetables are the same, and price is similar, most would pick either one of their carriers. For example. QF
. It comes down to reputation. US carriers have a poor reputation for service. Although this isn't always true, for longer hauls, unless ppl get a good deal, they know if they get on BA
, they're going to get complimentary alcohol, amenities kits, ice creams etc in between movies. And those little touches are nice. Another thing. If the passenger is between say, 18-21, they WILL ALMOST ALWAYS choose the non-us carriers because they're allowed to have a drink. Countries like france or italy, you could probably get away with ordering wine at 16 on their airlines.
There is a perception in many countries, that because the "average" american is so loyal to american brands, they wouldn't try the likes of QF
on their own accord, so they wouldn't realise that the service is at a much higher level for the same given class. I am not sure if it is that simple, since BA
seem to do pretty well out of NYC, and all of their passengers couldn't possibly just be European with that huge volume of flights... leads me to conclude a certain amount of americans have a preference for BA
too. go figure.
oh... some more experienced non-american flyers will stay loyal to american carriers on the grounds of getting upgrades... US carriers tend to be far more generous at this and have more rewarding frequent flyer programs.(easier to get status, standby upgrades etc)