Three words: GO FORWARD PLAN.
They brought in the right person (Gordon) at the right time. People felt that he was honest compared to some of his predecessors.
He developed a great plan and threw out everything which was unprofitable. But I think the most important thing was that he changed the employee morale. The staff was proud again to work for CO
. He gave out on time bonuses to the whole staff and profit sharing. He furthermore made some nice deals with Boeing, his former employer.
If you read his book "From worst to first" you will find a lot more points.