Please keep it calm guys, this is not a revolutionary new concept, it is just what long-range charter flights with high-density configured aircraft are today. Only the seats won't be sold by brokers and tour operators, but directly to the customers.
And I am also pretty sure that we will see several renowned European airlines match their fare with similar offers, but also including frequent flyer miles and "full frills" onboard service.
Don't take me wrong, more competition means more choices and better fares for us customers. It is just not a very definitive plan yet and certainly not such a totally kick-ass new concept if you think about it.
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!