SN Brussels Airlines is amongst the 24 finalists for the 2004 Airline Excellence Awards, the global recognition of outstanding Quality Excellence for airline front-line product and customer service standards.
The Awards were initiated by Skytrax, the world's premier airline quality rating organization.
Brussels Airlines will be competing for the key Airline Excellence Award title of World's Best Airline!
The Belgian Airline will also compete in sub-categories for the 2004 regional Excellence Awards which cover:
Best airline - Africa
Best Airline - Europe
Globally unique, and providing the true mark of airline Quality Excellence, the Awards are based on the most comprehensive analysis of airline product and service standards.
The qualitative judging of Awards utilizes a Product and Service agenda - encompassing more than 800 different rating aspects. The selection panel comprises 4 directors of Skytrax, with 11 of the company's audit staff also reporting their final assessments and recommendations.
Airline Excellence Awards honour those airlines offering the highest Quality standards to passengers across all spheres. For example, a great First Class service that may be countered by poor standards in the Economy cabin does not qualify for recognition.
The Awards distinguish airlines that offer highest quality levels to "all" their passengers - and equally important, the airlines that deliver this highest quality on a consistent basis.
Therefore, an airline providing top-quality product standards on just a small proportion of their aircraft fleet does not qualify for consideration in the final judging.
2004 Airline Excellence Awards finalists:
Air Tahiti Nui
All Nippon Airways
SN Brussels Airlines
South African Airways