Well, we are all aware of the BMIbaby's identity crisis, it doesn't really have any meaning or key Identity with the regular passenger, this is why I think that BMIbaby needs a name change, it can keep the icon that is - tiny, but if they could incorporate that into they're name would really help them.
I think that..
FlyTiny would be a very good name for BMIbaby... it's current icon (a small cartoon child) represents TINY fares so why not put that into the name and create a simpler and much appealing identity?
What do you people think?
Any other name suggestions?