ual747-600
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Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:41 am

Whoever is in charge of Public Relations/Marketing at Boeing needs to be fired. Their website still has not been updated with the Air NZ order news and the order wasn't even mentioned in today's LA Times or Yahoo business.

It's amazing how Airbus gets news publications to report on MOU's, order options etc. and Boeing can't even get information regarding an actual order out in the press.

UAL747-600
 
as739x
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:44 am

Its never been top priority to Boeing. Airbus is known for touting new sales, thats not the Boeing way. Thats not a PR problem, its just normal.

ASSFO
"Some pilots avoid storm cells and some play connect the dots!"
 
voodoo
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:46 am

So.... the company that has direct shareholders doesn't bother about PR, while the one that doesn't, does?  Insane
` Yeaah! Baade 152! Trabi of the Sky! '
 
boeingbus
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RE: TAP Introduce New B/C Lie-Flat Seats On A310-A

Thu Jun 03, 2004 12:47 am

Maybe there are technicalities or requirements before they advertise orders that you are not aware of... I think you are over reacting just a tad bit...
Airbus or Boeing - it's all good to me!
 
Greg
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:49 am

That's absurd.
Shareholders only care if the sale is made....not whether a press release was timely.
All the financial channels mentioned it.
As did the WSJ and Bloomberg.

Anything else is only for public knowledge. Prospective investors already know where to look.

Orders are updated at Boeing once contracts are signed--as of June 1, no contract has been signed. The LOI has already been signed (but subject to ANZ approval). It will likely be expressed as such later today or tomorrrow.
 
dl021
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:57 am

Good Press is hard to find. Boeing does spend a good deal on advertising, watch any news channel on Sunday morning and listen to the music of "Forever New Frontiers"...

They could use the good press that an order brings, and they should be maximizing it. They have lost some credibility with many people because of the negative press surrounding the actions of some of their top management over the last two years, and the lawmakers and decision makers that will be buying Boeing aircraft watch tv, read papers, and log onto the internet. THere is really never a bad time for good publicity.

I think ual747-600 is right in the money.
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dynkrisolo
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:58 am

Just a wild guess: Boeing wanted to announce NZ's order after some other high-profile 7e7 order or orders. But NZ thinks otherwise and Rolls wants to announce the first 7e7 engine selection despite it's only an order for two planes. So Rolls and NZ didn't coordinate the announcement with Boeing. That's why Boeing didn't have a press release ready. Since people in Seattle just started working about an hour ago (right now is about 1600GMT, and 9 a.m. in Seattle). Give them a few hours to catch up. An official press release from Boeing should be out before their lunch time.
 
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solnabo
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:07 am

Now thats really a shame for Boeing!!!!!!!

Mike//SE
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Hamlet69
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:12 am

I don't believe an official contract has been signed. According to one of the reports I read, the size of the deal makes it necesary to gain ANZ board approval before "signing on the dotted line." In all liklihood, this is what Boeing is waiting for.

Regards,

Hamlet69
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Vorticity
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:16 am

I don't believe an official contract has been signed. According to one of the reports I read, the size of the deal makes it necesary to gain ANZ board approval before "signing on the dotted line." In all liklihood, this is what Boeing is waiting for.

Beat me to it Hamlet  Smile

Under the Stock Exchange and Companies Act, they will have to get shareholder approval before it can be fully completed.


[Edited 2004-06-02 18:17:20]
Thermodynamics and english units don't mix...
 
dynkrisolo
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:28 am


I don't believe an official contract has been signed


That hasn't stopped Boeing announcing the ANA deal. Boeing claims that they will announce deals when the airlines choose to. T
 
Leskova
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:30 am

Strange observation - actually, I find it to be precisely the other way around...

Boeing puts out press releases whenever planes are ordered, when first (or otherwise memorable) deliveries are made, while Airbus mostly only posts orders (granted, on some occasions they've started posting deliveries as well), and only posts those as soon as not only the contract has been signed, but also only when a deposit has been received (as per reply by Airbus when I asked them about it last year).

For that much - I think both companies should work on their PR...

Regards,
Frank
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DfwRevolution
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:42 am

Whoever is in charge of Public Relations/Marketing at Boeing needs to be fired.

Now thats really a shame for Boeing!!!!!!!

Sorry that Boeing doesn't work on your time  Insane
 
ND
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:52 am

The title of this thread makes it sound like some newspaper article when it's just a random opinion. A bad one too. If you're a share-holder at Boeing I would that you would have the cajones to go and look for information yourself. Moreover, not a lot of people (or companies) like to tout their victories and brag about it front of others... it makes them look like an ass and it will later come back to haunt them.
ND - Hated By Many, Confronted By None
 
col
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 1:58 am

Boeing are the opposite. More recently they have gone to announcing orders from that infamous carrier "Unidentified Airlines", similar to what Airbus used to do years ago. 17 out of 43 orders this year are for this Group. "Unidentified" have a total of 33 aircraft, including 737/747/767 on order from Jul 2000. They have used an Airbus marketing tool for themselves. If they do not make an announcement, due to the contract not being signed formerly, look for "Unidentified" ordering 8 x 772ER and first orders for 7E7 very soon.

Any pics of "Unidentified" on A.net????!!!!
 
Vorticity
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 2:05 am

PR Announcements like this are very carefully drafted and planned. To ensure that nothing they say will come back to haunt them later, be misinterpreted, or damage anything they are trying to do.

I'm sure Boeing has their reasons for the timeline in which they release the information, and the manner in which they release it. Some of those reasons may be at the customers request as well.
Thermodynamics and english units don't mix...
 
ConcordeBoy
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 2:11 am

Any pics of "Unidentified" on A.net????!!!!

Faire du ciel le plus bel endroit de la terre c'est impossible sans Concorde!
 
col
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 2:15 am

ConcordeBoy

Thanks for picture, quite striking!!! Any 7E7???
 
ckfred
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 2:16 am

It's my understanding that Boeing announces orders when the customer gives the approval to do so. It may be that Air NZ wanted to announce the order itself and didn't bother to coordinate with Boeing.

On the other hand, Airbus will announce an order, but won't identify the customer until the customer approves identification, or makes its own announcement. Boeing won't do that.

I heard the announcement on CNBC shortly before 10 am CDT.
 
backfire
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 5:51 am

Their website still has not been updated with the Air NZ order news


So what? It's a website. No-one who's interested in PR bothers with a passive website update - who's going to browse their Internet site on the offchance of finding a story?

My colleagues received the information from Boeing on time. So Boeing's PR people are doing exactly the job they need to do - giving the information to the press, where it belongs, not sticking it on a website for the casually-interested.
 
7e72004
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 5:52 am

Can we not go into another Avs. B war? That crap is getting old!
The next generation of aircraft is just around the corner!
 
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PanAm_DC10
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 6:14 am

Col,

There are many reasons why Boeing use "unidentified" orders and as you can see from Concordeboy's post they do exist. Another "unidentified" picture can be found on the Boeing website too. Look at the Project Wedgetail B737. The Government of Australia just purchased 2 more, though for military use, they're, you guessed it "unidentified" 73G's

Regards

PANAM_DC10
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ha763
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 12:16 pm

Actually, Boeing waits for the airline to issue a press release first before issuing their own press release about an order. The two usually issue a combined and coordinated press release, but allows the airline to break the news first. The purpose of this is to put the spotlight on the airline, not Boeing.
 
AirframeAS
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 3:18 pm

Lets put it this way....Boeing doesnt do business the way Airbus may do business. Boeing can announce orders in any way they want, shape or form. Besides, Boeing doesnt have to announce any orders to the general public if they chose not to. Of course, they have to inform their shareholders of any orders.

Boeing knows what its doing and they've been in this business longer than the majority of us. Just let them do their jobs.
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scbriml
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 7:09 pm

There's a significant difference that some of you have been missing here. Both Airbus and Boeing will only add orders to the books when a firm contract has been signed.

Announcing an order (e.g. in Boeing's case ANA's) and adding it to the books are two totally different things. Basically ANA and Boeing were announcing that ANA had selected the 7E7 and would buy 50. They haven't signed a contract yet - ANA haven't even decided how many of which models they want yet. Once the firm contract is signed, the order will appear on Boeing's sales and deliveries web site (and undoubtedly a new press release will be issued).

Both Airbus and Boeing do this - it's perfectly normal, there's nothing underhanded or sneaky either way. It's good PR to be able to make two announcements - first "Airline X has selected the Oki-Koki 2000 for it's long-haul fleet", second (some time later) "Airline X signs for 25 firm and 15 options of the Oki-Koki 2000-700D/F).

Neither Airbus nor Boeing is going to miss the chance to get their and their customer's names in the news. I don't think either is better or worse (depending on your viewpoint) than the other.

In the case of "unidentified customer", again both Airbus and Boeing do this. This is almost 100% down to the customer not wanting the order announced yet (for whatever reason). The manufacturer will show the order (assuming contracts have been signed), but won't say who the buyer is until the buyer says it's OK (maybe they never will).
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col
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 9:51 pm

PANAM_DC10

My post was a little tongue in cheek, spent some time with Aussies, so have a wierd sense of humor. I just wanted to make the point that Boeing do announce orders, but use unidentified for many reasons. Most of the 767 orders in this category we know will be for military use. I have even read somewhere that line number 923, a 762 is for the USAF Tanker program?

Also, wanted to make the point that both manufacturers use this approach, it does not mean they don't have the orders.

Col
 
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 9:57 pm

Scbriml, please don't make an Oki-Koki vs Oki-Doki threat out of it  Wink/being sarcastic
 
MidnightMike
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RE: Boeing Losing PR Battle To Airbus

Thu Jun 03, 2004 10:50 pm

Ual747-600

Fired is a pretty strong word, the Boeing official website will not be updated until an official contract is signed, that is the way Boeing operates. Which was the reason for the press release, it is an unofficial way of announcing the order. Now, if there was no press release, that is another story, everytime you see a commercial on Boeing, or Boeing donates 10,000 dollars to a local charity, that is all part of the PR Battles.
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