I think the short- and long- term survival of the airline depends on public perception. Is the airline perceived as a party interested in doing all they can for the families and assisting investigators in any way possible? Or are they perceived as more interested in shifting blame, and denying any culpability before all the facts are in. It's a tough balancing act, especially in the "instant news cycle" media environment we live in. With so many news organizations chasing so few "facts" the truth tends to get distorted. How many inspections occurred, what were the findings, what are the relevant FAA regulations? Media "experts" rarely get these details right. It's in the airline's interest to set the record straight on a factual basis but without seeming insensitive or overly defensive. I think they've been very effective at striking this balance, particularly through their web site, where they can help fill the information vacuum without having to call a press conference and respond to unnecessarily provocative and misleading questions from reporters. So far, I give them high marks for how they've handled this terrible situation.