If the 747-ADV gets off the ground it will be carrying more butts in chairs for less fuel with more advanced avionics and lower maintenence costs. Anything else is just a pile of marketing.
I'd tend to agree with you, but Boeing has long wanted to take advantage of the space atop an aircraft's crown. Airlines can already fit 777 and 747 with crew rest facilities located in the crown. Crew rest facilites are typically spartan compared to a first class suite like those Virgin Atlantic and EK
offer, but it's a departure point for something like a Sky Suite.
By the way, the suites wouldn't take up seats as they are located above the passengers. In fact, it might increase capacity as F class seats would not have to recline to a full-flat configuration, they could simply retire to their individual cabins.
The article points out how Boeing is studying the use of unused cabin space above the main cabin for 'Sky Suites' or bed bunks, and staterooms... New entry door, a sweeping stair way, sky light windows... etc...
Hmm.. sounds shanzy, but what about aerodyamic advancements, new engines, weight reduction, and the stuff airlines actually care about? There is always room to improve the cabin, and I welcome these new ideas, but the 747-Adv has to prove its technical merits first.
Sorry, I'm still a tad skeptical. Boeing could probably build the 747-Adv, and probably collect the necessary orders, but after the 744's previous replacement attempts.. I'm not getting my hopes up