trijetfan1
Posts: 1098
Joined: Sun Feb 01, 2004 5:29 am

Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 2:02 pm

I flew to ATL from CAK in June and I never knew that Air Tran had their own terminal...... I was wondering who is winning the battle of ATL between these carriers?
Earned PPL June 26, 2007
 
ATL2CDG
Posts: 277
Joined: Mon Jan 28, 2002 3:13 am

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 2:14 pm

TriJetFan1 :

AirTran does not have it's own concourse ; AirTran leases the southern half of concourse C and uses on a per-flight basis a few gates on the south side of concourse D.

Regarding your questions about the « battle of ATL » : it depends completely upon which criteria you are measuring success. In terms of volume and market presence, Delta is obviously the winner and will remain so indefinitely. They have a significantly larger fleet, a far better route network and a much better market share. By contrast, AirTran's business model of reasonable labor costs, simple fleet composition and selective market service is allowing it make a profit and continue to grow while Delta is on the verge of bankruptcy.

So, with that information, who would you say is winning the « battle »?
Ignorantia juris neminem excusat.
 
AFROTC
Posts: 185
Joined: Sun Mar 14, 2004 4:59 pm

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 2:38 pm

To answer that question, i say airtran and there is a number of reasons why. Recently airtran has made several commitments to the city as in a new tech ops facility, a new pilot training facility and a new customer service facility, and they havent reported 2 billion dollars in loses lol.... but seriously they seem to be on the up and up in ATL because every month they seem to be reporting a record increase in traffic. So... way to go airtran!
We've Been Looking For You, United States Airforce, Cross Into The Blue!
 
Tango-Bravo
Posts: 2887
Joined: Sun Jun 17, 2001 1:04 am

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 2:39 pm

Please don't get into any of the typical b---s--- about comparing market shares and load factors of DL and FL at ATL. What actually matters is that one continues to bleed red ink at a profuse rate that cannot be sustained much longer while the other has been consistently profitable. Go ahead and make your best guess as to which airline the former state describes and which one fits the latter condition.
 
DeltaMIA
Posts: 1622
Joined: Wed Feb 04, 2004 11:53 am

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 2:50 pm

What actually matters is that one continues to bleed red ink at a profuse rate

What actually matters is how DL is doing in ATL (and that also happened to be the original question) and I assure you DL is not losing money in ATL. This is the cash cow for DL. Unfortunately the airline can't just operate in ATL. It may come to that in order to get the airline as a whole profitable, but they are trying to be profitable with their current operation. There is a reason they are downsizing the other hubs and adding flights in ATL.
It's a big building with patients, but that's not important right now.
 
jmhLUV2fly
Posts: 539
Joined: Tue Dec 14, 1999 4:15 pm

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 3:23 pm

Well, in my opinion, first it depends on who you ask and who they work for, most certainly there will likely be some biased there but aside from that....
Any Delta employee or any Delta executive is kidding themself if they do not see AirTran as a true vital threat and competitive operation in ATL.
AirTran Airways is not the same company it was say even three years ago. In the year 2002 alone, not even six months after 9/11 the company was adding cites while other airlines were and continue to struggle, cut back in some markets and try and remain above water.
If you had asked this question 8 or 10 years ago, when Value-Jet was in its infancy, yes the airline was profitable but Delta or any ATL airline would have scoffed at the idea of considering Value-Jet a remote threat.
Today, Delta and others are and should be on alert and working to effectively compete with Citrus.
The AirTran Executive guys and gals in Orlando come to win. I was employed with the company for over two years, there is a teamwork approach toward everything they do.
In addition there is a win win atmosphere within the company. At the beginning of each shift in ATL, there is a gate agent meeting of sorts held, they discuss important issues and come out pumped up much like a group of football players ready to tackle the enemy.
Air Tran is poised to grow with a good 100 more airplanes set to come into the fleet, in a few short years the company will be going Internationally serving both Mexico and Canada.
So, you may say Delta is winning the battle but you are kidding yourself if you believe Delta is not concerned and does not consider Citrus a threat.
AirTran is here to stay and will prosper as long as the airline operates.
JMH
 
jmhLUV2fly
Posts: 539
Joined: Tue Dec 14, 1999 4:15 pm

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Thu Jul 22, 2004 3:32 pm

One other thing, ask this same question in five years;
I will promise you, the major carriers that serve the same markets as the LLC will ethier have to change the way they operate or they will lose the battle with LLC's.
If the big airlines do not realize this now, they will realize it all to late at there own peril.
The airline business has changed, people no longer look to have lavish service and all the extras for domestic routes that is, like they did 20 or 30 years ago.
Flying is how they get home or get to work and most folks out there seek conveinent flights at an affordable price and in most case will sacrifice comfort to some degree to get there. Its how you get home to see grandma.
Change is certain for the big boys. I promise.
....DL CEO said it himself, "Delta cannot survive the way it is"
JMH
 
Tango-Bravo
Posts: 2887
Joined: Sun Jun 17, 2001 1:04 am

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Fri Jul 23, 2004 12:30 am

Unfortunately the airline (Delta) can't just operate in ATL. It may come to that in order to get the airline as a whole profitable...

You mean to say that a legacy airline may actually come to terms with the fact that they have totally bamboozled themselves in believing that they must fly "from everywhere to everywhere" to succeed? And they may even act upon their "discovery" that they are free (and have been for more than 25 years) to fly only where money can be made -- even if that means they don't fly "everywhere?" Who knows, maybe they will even wake up and see how badly they have hoodwinked themselves into believing the false bill of goods that they cannot live without revenue-diluting, cost-increasing codeshares and alliances.
 
rumorboy
Posts: 294
Joined: Sun Aug 25, 2002 1:06 am

RE: Who Is Doing Better In ATL, Air Tran Or Delta?

Fri Jul 23, 2004 1:11 am

Looks like the typical market share vs profitability debate. LCC's will only go where they can make money. Lagacys will go anywhere to keep there market share even at a lose. Look at NWA. They lost money last quater and predict they will loose money for the whole year but yet keep expanding outside there hubs. All I know is Delta is loosing billions and Airtran is making millions. Whose is doing better.....you decide.

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