I ALWAYS read the safety card, locate the nearest exit and a couple of alternates, check the number of rows from here to there, and at least try to memorize how ALL
the exits work.
I also check if there is a life vest present. On a couple of occasions, it has been missing (pilfering pax).
I pay attention to the briefing too.
I know it's a slim chance that I will ever have to use the knowledge, but if I do have to, I will probably not have a chance to read through the safety card, and I would rather spend the time than be taken care of by Darwin.
My wife though I was silly, but since the time I said: "Would you rather take the 3 minutes now, or die since you missed an obvious point?" a couple of years back, she pays attention.
Also, I think VS
have the right approach. A humorous safety video ensures more people watch it and remember the details. The droning voices and/or ultraserious tones of most other carriers simply turn pax off and they don't pay attention.