I seriously doubt BA
would phase out First class.
has continiously associated itself with flying glamor, trying hard to grab those elites (high-society) onto their planes. No one can deny the grin Eddington puts on when he's in his office leafing through the papers and seeing paparazzi pictures of Hollywood's famous come out of BA
's 744 at T4
. It's simply free marketing for his airline (and a good marketing as well).
Lets also not forget how dear concorde was for BA
. Willing to spend millions in upgrading it's safety to have them fly again. Though i read reports back then analying concorde's viability to fly back with a profit, alot of analysts rightly said that BA
won't mind flying it at a loss, as long as those concorde passengers don't defunct BA
and go for competitors.
Let's not under estimate the image of BA
. And BA
would want to keep that image. An international long haul premium airline offering lounges with names like Terraces, across the globe, with a frequent flier scheme that has a level called Premier which is by invitation only.
Honestly, with all those perky stuff they have, I just can't see them throwing out First altogether, and accepting themselves as a J, W and Y only airline. It's just not their style. They kept concorde flying just for the sake of retaining those high-fliers, and when AF
decided it was time to accept retirement, that's when BA
decided for that as well. As made sure no one else got a hold of flying those concordes instead.
I would say the day major airlines have widely started with J and Y only planes is the time BA
will start considering it. But not before other heavy-weights like AA
, JAL and the rest start doing it first.
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