BIGBlack
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Flying Billboards?

Mon Aug 16, 2004 4:41 pm

Here's a radical idea which has problaly already been discussed. Why don't the airlines whore out themselves to corporate sponsorship like horse racing did? Airliners can start resembling NASCAR, with ads for Dennys, Walmart, Coke, and other such products/companies plastered all over the planes much like the ads on the jockeys pants. It would bring in some serious coin. So what if it's tacky as hell?
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LambertSTL777
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RE: Flying Billboards?

Mon Aug 16, 2004 4:53 pm

Practical idea, but airlines very cautious when it comes to things like that. Of some airline went and painted "Wal*Mart" on one of their planes, suddenly everyone anti-walmart would stay away, and the airlines can't handle that. Delta is big time Coca-Cola, which is cleary evident on everything right down to the napkins, but it's still not painted on the plane..
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AirframeAS
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RE: Flying Billboards?

Mon Aug 16, 2004 4:55 pm

Thats easy...adding all those decals and crap would just add more work for the MX people to maintain it and to top it off, it has to do with weight of the decals as well. Makes no sense to do that considering the airlines are trying to save money on cost of fuel. IMO, its not economical.

Edited****

Add the cost of each decal that would be worn out and needing to replace. The MX crews would get pretty upset that decals would be more of a priority item than maintaining the plane. But hey, its the airlines' funeral....

[Edited 2004-08-16 09:57:46]
A Safe Flight Begins With Quality Maintenance On The Ground.
 
sevenair
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RE: Flying Billboards?

Mon Aug 16, 2004 7:01 pm

isnt that a;ready been done? How about ryanair's logojets, BMIbaby 'visit wales' thing, ,and Sky Europe 'Miss Europe'?
 
toksans
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RE: Flying Billboards?

Mon Aug 16, 2004 8:52 pm

Skymark Airlines did a series of advertisements though they quited recently except Yamato-Shaken.
http://flyingbillboard.web.infoseek.co.jp/II-2.htm
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luv2fly
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RE: Flying Billboards?

Mon Aug 16, 2004 8:59 pm

Let us not forget Western Pacific here in the states
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Starlionblue
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RE: Flying Billboards?

Mon Aug 16, 2004 9:55 pm

Both Malmö Aviation, Ryanair and others already do this.



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As has been said, you have to be very careful about image. Ryanair doesn't have a need to be perceived as a very traditional airline, so it's ok for them. Malmö Aviation has loads of business flyers, and DI is the Swedish equivalent of the Wall Street Journal, so they are still watching out for their brand by choosing the right sponsors.
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7LBAC111
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RE: Flying Billboards?

Mon Aug 16, 2004 10:01 pm

Isn't it interesting that Ryanair have painted some of the oldest -200s in their fleet in the names of sponsors. If I was a Jaguar or Hertz marketing guy, I'd want my companies logos on the newest most modern aircraft in the fleet - it kinda says Jag an Hertz build and rent old cars
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donzilasse
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RE: Flying Billboards?

Tue Aug 17, 2004 12:15 am

TAM is selling advertising space on all seats to Toshiba. This advertising is right in front of the passengers. I have no clue how much money they are making on it but, it seems like a good idea.
 
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Starlionblue
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RE: Flying Billboards?

Tue Aug 17, 2004 12:16 am

7LBAC111, you have a point but:
- 99% of the flying public can't tell the difference.
- IIRC, those logojets were painted back in the day when Ryanair didn't have much else.
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globetrekker
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RE: Flying Billboards?

Tue Aug 17, 2004 9:30 am

I saw a Vodafone 737 at STN recently. To which airlines does that belong? Ryanair?

Thanks in advance.
GlobeTrekker
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atrude777
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RE: Flying Billboards?

Tue Aug 17, 2004 9:40 am

Southwest does it with SHAMU I believe.

Alex
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ZKSUJ
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RE: Flying Billboards?

Tue Aug 17, 2004 6:37 pm

Freedom air, Virgin Blue, Pacific Blue, Easyjet all advertise their own labels.
Don't forget the ANA Pokemon aircraft and the Air France Pepsi Concorde.
Also QF advertising the Melbourne Grand Prix a couple of years back and Air New Zealand painting 2 744's a 763 and a A320 in LOTR colourschemes to promote tourism in NZ.
 
jmc757
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RE: Flying Billboards?

Tue Aug 17, 2004 8:20 pm

All of the Ryanair logojets have been 737-200s, think this is because (as Starlion said) they were painted back in the day. off the top of my head they have or have had the following:

-Jaguar
-Hertz
-Vodafone
-Kilkenny (Irish Beer)
-Eircomm (Irish Telecomms)

Probably a couple more i've forgotten. Anyway, what I was wondering is none of the 738s have become logojets. Is this because Ryanair no longer want logo jets, or because there is no demand from companies for them. has the novelty worn off?
 
7LBAC111
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RE: Flying Billboards?

Tue Aug 17, 2004 8:40 pm

Ryanair probably dont want to pay for the extra fuel the weight of the paint costs.

I'm amazed Ryanair haven't reverted to to a scheme similar to Americans actually. One of MOLs attempts at further cost cutting.
(But thats slightly off-topic)
Debate is what you put on de hook when you want to catch de fish.
 
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Starlionblue
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RE: Flying Billboards?

Tue Aug 17, 2004 8:46 pm

GlobeTrekker, you are correct. the Vodafone logojet belongs to Ryanair, as does the Kilkenny one


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Here are a couple of 747 logojets:


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And a few more logojets:


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EDIT to correct the first tag.


[Edited 2004-08-17 14:04:05]

[Edited 2004-08-17 14:04:24]

[Edited 2004-08-17 14:05:48]
"There are no stupid questions, but there are a lot of inquisitive idiots."
 
AirframeAS
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RE: Flying Billboards?

Wed Aug 18, 2004 5:43 am

Guys guys!! We are talking about NASCAR type logos, not logojets where there is only one advertiser. For those of you who dont know what NASCAR is...its a race car with more than 20 different advertisers on the car itself. I think thats what the original poster was trying to ask about.
A Safe Flight Begins With Quality Maintenance On The Ground.
 
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Starlionblue
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RE: Flying Billboards?

Wed Aug 18, 2004 6:10 am

Ah, I see. Well, considering the normal viewing distance, this is probably not very useful. NASCAR cars are in closeup a lot of the time.
"There are no stupid questions, but there are a lot of inquisitive idiots."
 
lauda777
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RE: Flying Billboards?

Wed Aug 18, 2004 1:19 pm

Word has it Jetstar is gonna paint the 717's as billboards which is why so many of them ar eplain white still today Big grin






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