If you look at the APF
market, you'll see that it is very upscale. I believe that DL
is betting that certain pax will pay more simply to fly into APF
in the market keeping fares down, but is a 45 minute drive to Naples. DL
appears to be ready to focus on "premium" markets, i.e. markets that will bring a higher return on investment.
Combined with DL
's announcement of new service to BUR
, I have a thought... Maybe the secondary airport tables are about to be turned? DL
is going into BUR
in order to give premium traffic an alternative to LAX
, and to protect yields by allowing the cost conscious to use LAX
. The premium traffic could use the secondary airports, and be willing to pay that premium in order to avoid the larger airports. Just a thought....