I think JM
has some good things going for it.
-They belong to a country that has a pretty healthy tourism industry.
-They fly to islands who are also known for tourism.
-They have a adventurous CEO, who owns a popular hotel chain, and the two work hand in hand.
-They have very strong marketing, and are building for themselves a reputation in North America and the Caribbean alike.
So despite the fact that they are said to be loosing more money that BWIA, they will continue to fly, though at Jamaican's taxpayers expense. They government of Jamaica would not let the airline disappear so easily because it contributes to carrying a significant amount of tourists to and from Jamaica each year. JM
Is a private airline therefore, there accounts are not the most available thing. (this is just from my understanding.)
on the other hand, is the national airline of an island that is not very big on tourists. So the typical tourists destination/cities may not be for BW
at this stage. Business routes may be extremely profitable. BW
Does well on most of their routes. However they are not as popular to non West Indians as Air Jamaica, because they do not advertise as aggressively. Added to that, they are publicly traded so their accounts is for all to see, and is the topic of conversation for all. So their financial troubles are a bit overrated.
in CAT2 status, it hinders BW
from expanding to more North American cities.
They are however doing much better financially, and their current situation is looking quite remediable. CAT1 would give them the world, if they want it.
This is my understanding of the two airlines current status.
There is something special about planes....