Rarely do I take exception to a person, but you are pushing the boundary. Your churlish comments are not based or supported by fact .
From what I can garner you have NO knowlege of the demise of AN
. The unmitigated stripping of it's assets and cashflows from the Abeles era by two well respected AUSTRALIAN organisations - News Ltd and TNT was the cause of it's failure. The rot had set in well before ANZ got their hands on it - Ansett was that close to going under when Compass MkI closed, and the capital restructure some badly needed just never happened - even Rod Eddington was still selling off assets to produce paper profits. I was intrinsically involved in the debacle, and attempts at rescue. AN
was doomed, ANZ was looking to cement it's Australian feed but never had the critical mass, and SQ
got very cold feet when they realised the extent of capital required, and the very negative political climate they were going to be operating in.
But that is not what this thread is about. It is about ANZ restructuring their image in OZ
They have always had a good product (in fact more awards have gone to ANZ than QF
where they compete in the same markets).
I would venture to suggest that the biggest issue ANZ needs to address is their loyalty market. Instead of rewarding their domestic frequent fliers (who really are captive anyway) perhaps they should be offering incentives to the 100,000 plus Australian based Airpoints members rather than devaluing almost every journey we take.
Eight years ago, a return SYD
in J would get you a return SYD
. Now it will take 4 such journeys. If I need a one stop service to LAX
, then I can earn more points flying ANA or Asiana, and redeem them then for status credits on Airpoints and end up better off.
Message for ANZ!!!!. Look after your loyal OZ
customers and we will not be tempted by narrow B777 seats on EK
, your knees touching the person in front on a DJ
737 or deep discount fares on AR
. Funny. Golden rule of business has always been; It costs 10 times as much to get a new customer as it does to keep the old ones.
It has NOTHING to do with AN
. Because if blame is to be apportioned in simplistic terms, it was a company owned by a Brit, the predatory practices of another one half controlled by the Brits that helped AN
slide into obscurity. And the Australian public does not seem to be boycotting either of those airlines for helping cause AN
- soap box has been put away for another day.