I have only noticed trip reports for the HKG
service by Carfield, who is an excellent observer of airline standards.
My company plays close attention to SQ
and Temasek Holdings, its priciple shareholder.
So far the performance of the two non-stops to LAX
and ERW appears to have been outstanding and that is the guidance given by the carrier to financial analysts.
It has been profitable at over 70 % occupancy, and this target appears to have been consistently exceeded in a very large number of flights but we would like precise data.
The acceptance of the premium economy product was slow at first but not so any longer, which probably explains why the fare for it appears to have started to rise when you shop around in the US where the real retail fare is often volatile than in Singapore itself.
The jets are routinely taking freight out of LAX
which was not in the original plan.
The A345 has gouged a big chunk out of SQ
's competitors because we think we see a transfer of extra passengers to its aggregate loads on the one-stop and non-stop services. In simple terms, we think they are taking premium cabin passengers off other carriers, and without the usual costs of converting valuable new frequent corporate customers to your brand.
Obviously we anticipate a full accounting as to the performance of the services from SQ
probably after it release its 6 month results to September 30.
has a unique hard core of high frequency premium travellers, a tiny percentage of all passengers, yet who deliver an exceptionally high proportion of its revenue. At least that is what they say and I have always found them credible. They are reluctant to give away too much detail because of its commercial sensitivity.