The new commercials are now available at http://www.whyyoufly.com
. The website officially launched today.
As far as "Engine" and "Way of Life" are concerned, I agree they are some of the best airline advertising around. I, too, wish they'd come back. In the original post about them a couple of years ago, a lot of posters commented the footage looked old. Well, it was. AA
decided to use all stock footage, even of employees, to minimize the cost of producing the ads. So, interestingly enough, those were probably the cheapest ads AA
has ever produced, but probably the most poignant and remembered of all.
You can still catch the ads every so often on CBS Eye On American, one of the inflight entertainment options.
The views expressed are mine alone and do not necessarily reflect my employer’s views.