From the article-
But will this idea ever fly? A reworked A330 might cost a little less than the 7E7's $120 million list price, but almost certainly couldn't match the fuel savings and operating efficiencies that are the Boeing plane's key selling points.
We witnessed this effect with the 777. The 777 carried a significantly higher aquistion price, which has scared many customers away, but the vast majority have been more than willing to pay for the 777s killer performance.
Why would the 7E7 be any different?
"Alas for Boeing, the psychological warfare may be working. No major carrier has announced an order for the 7E7 since last spring when Japan's All Nippon Airways Co. (ALNPY ) ordered 50."
For now, Boeing likely has all of the 2008 delivery slots filled, just with the 2 firm orders/1 pending order and likely deposits on slot garuntees. With 2009 5 years away, Boeing has pleanty of time to fill these order slots.
What is important is the interest in the 7E7. There is hardly an airline in the world that has rejected the 7E7 or failed to say something positive about it, more than any Sonic Cruiser, 747-X, even A380 can say. There is
interest, there is
need, there just isn't the willingness to buy a major new fleet type yet.
Think of AA
alone, two major U.S. carriers who between them could order 150 once they are financially stable.... a state they will likely reach before 2008.
What ever happened to the 60 frames China was going to order 3 months ago?
China orders are only surpassed in beuracracy by India.... the next order will likely be either VN
(80% likely IMO) or NW
/KLM/Skyteam (40% likely IMO).