UA744Flagship
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New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 2:17 am

Hey guys,

At the airport I was approached by someone from a new startup airline to take a survey regarding my travel habits in exchange for being entered into a drawing for free tickets once they startup.

After taking this survey, I received this e-mail asking for my opinion on the name they would start service with:

------------------------------------
1. What is your initial reaction to the name MOXY Air for an international airline? (visual)

2. What do you associate with the word “moxie”?

ABOUT US

I. Start-up, low-fare international airline flying between the U.S. and Europe.

II. Our name must represent us as a modern, stylish, and sexy airline with an edge.

III. We are different by the unique choices we offer to customize your experience.
a. Value, comfort, flexible choices, conistently low international fares.
b. Honest and fair airline, no cheating the customer.

IV. In short, we represent a change in the way people will travel internationally.


3. Would MOXY Air be a good name for this airline based on the information provided?

a. Does it convey international flavor and experience?

b. Modern, stylish, sexy, unique, classy, hip, personable, exotic, high-tech, intelligent, confident, sophisticated, friendly, desirable, engaging, vibrant/edgy?

c. Portray value, comfort, flexibility, simplicity, economical, honest/fair?

4. How about the following names:
a. Plum Air
b. Flirt Air
c. Max Air
d. Minx Air
e. Maverick Air
f. Magnet Airways
g. Revolution air
h. Will airways
i. Mod Airways
j. in airways -or- n|air
k. Mojo Jet
l. Shift Airways
m. METTLE AIRWAYS

5. Would you fly the airline described above regardless of the name?

6. Does this airline fit with other international airlines? Does it sound like an airline?

7. Do you have any opposition to the MOXY Air name for this airline?
------------------------------------

This airline sounds like it will be an industry revolutionary.

I replied and basically said I liked 'MOXY', though I did like (j) a lot.

What do you guys think? Anyone else passing through IAD take the survey or speak with this airline?
no wire hangers!
 
KLM-MD11
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 2:25 am

What the fukc...

They just need to call it "CHEAP ATLANTIC" so people will actually know what they're on about.

but MOXY... or MOJO... why not SHAFT AIRLINES for gawds sake! Who will take them as a serious airline? After all, airline businnes is a serious business.

GELUK IS GELUL MET EEN K
 
desertjets
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 2:51 am

Interesting but... seems like they are trying to make a youth branded airline. From the string of adjectives that they are using to describe you would think they are selling a line of clothes or cars, not an airline.

From what I see in the airline industry today branding tends to be quite conservative... focusing on more tangible aspects, like service and seating. Not on the intangible items like hippness or sexiness. I am not certain that you could consistently get those concepts across with an airline.

Now as an exception to the rule Virgin Atlantic Airways has been doing this type of branding for 20 years now. They were hip and mod compared to stodgy old British Airways. Or at least the Virgin brand is/was that. But VS has an advantage in that the Virgin brand was already well established by the time the airline first took flight. The concocted Moxy brand has nothing, not even a Richard Branson type behind it.
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
 
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tjwgrr
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 2:57 am

How 'bout these......  Big grin

DerriAir
Flight-Mart
Transexpress
Sam's Flight Club
McFlight
Family Dollar Air


Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
 
aa777jr
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 3:02 am

haha...McFlight, McDonalds would serve Big Macs in F class and happy meals in Y class. haha

AA777jr
A liberal is a man who is right most of the time, but he's right too soon.
 
UA744Flagship
Topic Author
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 3:05 am

I see your points, DesertJets. And I agree...mostly. I think that, given the right execution, they can generate that same type of distinct Virgin Atlantic image...after all, jetBlue did it. If they can pull off the same type of revolutionary moves across the atlantic that B6 did to change the domestic landscape, then I think it is workable.

And to the other replies, I got the impression that being cast as simply an international version of Southwest, EasyJet, RyanAir, etc. is exactly what they want to avoid.

If you look at the Scion tC and Honda Element, two revolutionary cars that have gone way beyond sales expectations, you'll find that the value propositions offered by those two are so attractive that not only did their target markets of teens to twentysomethings eat them up, but so did many older and affluent people.

If this new airline can deliver revolutionary products, and from speaking to the guy taking surveys it sure sounded like they were doing all sorts of unconventional and hi-tech things, then they may be able to exceed expectations for simply a transatatlantic LCC.
no wire hangers!
 
UA744Flagship
Topic Author
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 3:20 am

Oh, one more thing:
From what I see in the airline industry today branding tends to be quite conservative... focusing on more tangible aspects, like service and seating. Not on the intangible items like hippness or sexiness.

This is true of the legacies and some LCCs.

However, look at Independence.

It relies largely on emotional advertising (aside from its fares) in delivering its message that it is the airline of individuality, "going your own way", etc.

That scrappy airline has allocated $30 million to its marketing budget! While its loads right now certainly aren't impressive, I would hazard a guess that they wouldn't achieve anywhere near those without such a distinct branding effort.
no wire hangers!
 
LCH
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 3:53 am

The airline industry is indeed a conservative one, and if we look backwards, I think this is due to two main factors:

ONE:
In the earlier years of the airline industry, prices were high, and those could afford to fly were businessmen or people from the upper classes of society, typical representatives of the conservatives. i.e. Airlines also adapted a conservative attitude.

TWO (and more important):
The airline industry is serious business, it has to be. Flying around in a metal tube 30000 feet above the earths surface is nowhere near being natural to a human being. I don't think this argument applies to many younger people, like myself, who has grown up with air travel being as common and natural as television or cars but in the earlier years, air travel was unfamiliar, and if you are to trust your life with someone, you choose someone that appears to be serious about what they are doing.

For a LCC, the first argument might not be very important, but even if air travel today is something of the ordinary, I think most people would like to fly on a carrier they perceive as serious and, perhaps, conservative. And while I fully agree that a strong brand is very important, I don't think painting the aircraft lime green, pink/purple or orange or using a "sexy" name is the best way of telling people "Hey, we're a really searious company!"

It's no problem making a strong, yet conservative brand, without creating a livery that makes the passengers reach for the air sicknessbag before the aircraft has left the ground!  Big grin
 
1MillionFlyer
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 5:47 am

How about:

Perfect Storm Air
Cool Air
Fun Air
Bling Bling Air
Lo Lo Air


These people conducting this survey have a lot to learn about marketing.

"Moxie" Air will probably not be understood by 60% of their demographic. How many kids know what the word Moxie means.

Now if the demographic was 70+ they might respond to the word "Moxie"
Golf Foxtrot you are cleared for departure
 
BAViscount
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 5:53 am

Well to me, Moxie just conjours up images of the Scouse "scally" of the same name from 'Aufwiedersehen Pet' (although spelt Moxey). Not sure whether any other Brits out there would agree with me, but I certainly wouldn't associate him with "Modern, stylish, sexy, unique, classy, hip, personable, exotic, high-tech, intelligent, confident, sophisticated, friendly, desirable, engaging, vibrant/edgy"!!
Ladies & gentlemen this is Captain Tobias Wilcock welcoming you aboard Coconut Airways flight 372 to Bridgetown Barb
 
WorldVoyager
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 5:54 am

Although it has now become part of our vocabulary, Virgin isn't exactly a serious name, either.
 
geoffm
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 5:58 am

Moxie = Poxie. For those that might not understand, poxie means rubbish, crap, garbage, rock bottom, etc.

(k) Mojo... oh dear, Austin Powers strikes again!
(l) How many people will miss out the L?

(J) is okay.

Has Fl-air been done before?

Geoff M.
 
DfwRevolution
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 6:04 am

g. Revolution air

Hell yeah  Big thumbs up

///
 
JAXpax
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 6:11 am

This isn't that startup out of Baltimore that people have said you're working with, is it?
 
sevenair
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RE: UK Pilots With IMC, Not IFR

Fri Sep 17, 2004 6:21 am

when i hear 'Moxy' i think of Auf Wiedersein Pet! (why aye man!). Moxy was a character in a comedy here in UK. So I couldnt hear the name without gigging
 
Ant72LBA
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 6:22 am

Have to agree with the other British posters; Moxy is an abysmal name.

Why don't they follow the lead of plumbers, electricians and taxi firms and call themselves something like 1A Airlines..........at least then they'd be first in the yellow pages listing for "Airlines"!  Laugh out loud
 
mika10021
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 6:29 am

Sorry but it sounds like a name for an adult film actress.
I'll believe it when I see it.Remember more of these airlines don't even take of because of money issues.
 
MCIrunway
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 6:29 am

14 names and each one has "Air" or "Airways" after it, except for Mojo Jet, which should never have made the list anyway.

I wonder if they could get away with dropping the "air" on some of these names and still be recognized as an airline.
 
sfointern
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 7:07 am

How bout "So Cheap You'll Wet Yourself With Joy Airlines"
 
miamix707
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 8:40 am

Why don't they follow the lead of plumbers, electricians and taxi firms and call themselves something like 1A Airlines..........at least then they'd be first in the yellow pages listing for "Airlines"!

hahhaha  Laugh out loud

nothing beats Mojo Jet though... I wonder what the logo would be?

This is obviously gotta be British
 Smile
 
JBirdAV8r
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 10:56 am

MOXY looks stupid to me; it looks like an unintentional misspelling of "moxie."

That, and fewer and fewer people know what "moxie" means. Wasn't that an old soft drink, too?

edit: Actually, it was...here's an excerpt from the label:

Contains not a drop of Medicine, Poison, Stimulant or Alcohol. But is a simple sugarcane-like plant grown near the Equator and farther south, was lately accidentally discovered by Lieut. Moxie and has proved itself to be the only harmless nerve food known that can recover brain and nervous exhaustion, loss of manhood, imbecility and helplessness. It has recovered paralysis, softening of the brain, locomotor ataxia, and insanity when caused by nervous exhaustion. It gives a durable solid strength, makes you eat voraciously, takes away the tired, sleepy, listless feeling like magic, removes fatigue from mental and physical over work at once, will not interfere with action of vegetable medicines.

I actually think "Shift" sounds pretty cool. The marketing ideas you can use with Shift are basically endless, albeit you might have some protest from Nissan...
I got my head checked--by a jumbo jet
 
BlueSky1976
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 11:55 am

I'll have to add my vote for MOJO JET... As for the logo, let them use gold male symbol...
POLAND IS UNDER DICTATORSHIP. PLEASE SUPPORT COMMITTEE FOR DEFENSE OF DEMOCRACY, K.O.D.
 
ntspelich
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 11:58 am

I'm with MCIrunway. Just because you're an airline, why do you need the terms "air," "aiways" or "airline(s)" in your name? I think that people will figure out what it is you do when you brand yourself as providing travel between two places through the use of aircraft.

And, oh yeah, none of those names are the greatest things since sliced bread.

Just my $.02

NS
United 717 heavy, you're facing the wrong way. Any chance you can powerback to get off of my deice pad?
 
ACAfan
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 12:04 pm

http://www.aero2003.org/fun/topten/

Is the moniker Laker SkyTrain available?
Freddie Laker ... May be at peace with his maker ... But he is a persona non grata ... with IATA
 
cloudy
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 12:39 pm

This will be an academic question in a few years, because chances are they will not make it. If they are goin scheduled rather than charter, and have no connection to any successfull airlines, that makes it all the more likely that they are dead meat. Fares across the Atlantic are already pretty low, there is not a whole lot of extra traffic to be brought out by low fairs. The Atlantic already contains the most competitive longhaul markets in the world. The vibrant European charter industry and the many airlines already competing insure this. Also, entering this market requires a lot more capital and political clout than entering shorthaul markets.

Someday, an established lo-co from Europe or North America may try transatlantic service in a few carefully picked, high-fare markets. Such a service may succeed. ATA may be trying this soon. But we won't be seeing any new Fredie Lackers. Today's Atlantic market is no place for a new startup.
 
NceBoy
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 1:10 pm

Well, I think that when you have airlines like BA offering fares like 198$ JFK-LHR roundtrip, it's hard to get to a lower fare.

However, I think that an airline that would code share with Easyjet over the Atlantic, which have an impressive network in Europe, could do well.

About flying being serious business: LCC doesn't seems to get bad safety records or anything so no need to tells us that flying is serious. No airplanes takes off if they are not safe. If they want to paint their planes in purple with a naked women on it, who cares ? LCC Just help making the price lower. I never fly on Easyjet, but I'm glad they exist, they made the price of NCE-CDG/ORY on AF divided by 3.

I would prefer, to see an airline flying all business/first class( the privatair for LH is a good example), just to keep people dreaming about air travel again. But in coach, sorry, but I don't really see the difference between Air Transat (low cost scheduled flights to Canada during summer) and much other "traditional" airlines.
coz I'm leaving on a jetplane !
 
cloudy
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RE: New Transatlantic LCC Turns To Fliers For Its

Fri Sep 17, 2004 2:10 pm

About flying being serious business: LCC doesn't seems to get bad safety records or anything so no need to tells us that flying is serious. No airplanes takes off if they are not safe.
----

That is the reality but reality does not have much to do with people's emotions. Actually, transatlantic flying is more safe in most ways than shorthaul flying is. Yet when people get on board a plane to cross the Atlantic, they may be more inclined to expect a "professional" attitude from the airline staff than they would when flying shorthaul. I'm not sure how much of a factor this would be, but it is a real marketing concern.
 
ntspelich
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 3:25 pm

Yet when people get on board a plane to cross the Atlantic, they may be more inclined to expect a "professional" attitude from the airline staff than they would when flying shorthaul.

Yes, but is this because A) that is what the flying public is used to because trans-Atlantic/Pacific flights are generally staffed with some of the "best" flight crews (due to seniority, bidding, etc.), or B) because "I'm paying $XYZ so I should get ABC in return?

It is possible to have a start-up provide excellent service, both on the ground and in the air, providing that is what their corporate culture dictates. Will it be like the "good ole days?" Chances are, no; unless you're paying the fares for biz/first you won't be eating off of china, have a four course meal or a seat that can turn into a bed. However, that is simply not what a large portion of the traveling public demand or, for that matter, need. While there are a lot of folks crossing the Atlantic for business (which tend to be repeat customers), there are also a lot of folks going for that once in a life time trip (especially from the US to Europe).

I think that basically, people wanted to be treated as people, not cattle. Fortunately, every trans-Atlantic I've been on this is the case. Unfortunately, it has not been so on many domestic flights that I've been on, either legacy or LCC. If an LCC can manage to run a NYC/BOS/WAS-LON/PAR, fill seats and make a profit: more power to them. However, I think that the traditional American LCC model wouldn't be effective. Especially if these airlines want to fill seats with both American and European passengers, because, let's face it, there is a different standard of service between the two. All too often on this board we see European, or Aussie or Asian, travelers sounding appalled by service standards of American carriers. To successfully fill the plane both ways, you need to form a happy median between these two groups, so that both are willing to sacrifice some amount of service/amenities in order to save a few bucks.

Could those out there now (hypothetically WN, TZ or B6) do this? B6: maybe. The others, I'm not quite sure.

My apologies if this isn't quite coherent. I've been up for about 24 hours and have proof read it twice, it made sense to me, but like I said, I've been up for a day now.

NS
United 717 heavy, you're facing the wrong way. Any chance you can powerback to get off of my deice pad?
 
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RobK
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 5:42 pm

Also agree with my fellow UK residing colleagues, Moxy/Moxie is a terrible name and immediately makes me think of Poxy too. The press will pick up on this straight away and they'll be forever doomed :-(

I think all the suggestions are terrible but if I had to choose one I think I'd go for Max Air although it's hardly imaginitive. I'm no genius, but if they're only gonna be doing Atlantic routes then something simple like 'TransAtlantic Airways' or 'North Atlantic Airlines' or 'TransOceanic Airways' would surely have more appeal than MojoJet or Moxy Air Big grin

Just my 2p worth.

RK
 
richardw
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 9:40 pm

Perhaps they should just pay Barbara Cassani a consultancy fee and then test her proposals through focus groups.
 
GMUAirbusA320
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 10:50 pm

Hey, I'm a 23 year old college student. There's nothing I like more than having the chance to see Europe again. Even if I have to sit in the Cargo hold, I don't care.  Big grin
 
BCAL
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 11:29 pm

If you search on the internet you will find that BA and others offer very good fares for trips across the Big Pond, so I think any Transatlantic LCC will find it difficult, if not impossible, to survive. They will also be competition from the likes of Condor, Thomas Cook and others. Whilst there might be some people who are willing to suffer from restricted seat pitch and limited in-flight service if it means saving money, I think the majority would not tolerate this for flights over 4 hours.

As for a suggested name, I agree with the other British posters. Does MOXY convey international flavour and experience? Are they kidding? It does not convey anything to me other than perhaps a character at Disney World! easyAtlantic would be good, but easyJet has already patented this. Perhaps ymcaAtlantic would be good  Wink/being sarcastic

Even if I have to sit in the Cargo hold, I don't care.

Try flying FR when you are in Europe and your wish might be fulfilled!


MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
 
richierich
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Fri Sep 17, 2004 11:53 pm

Moxie Jet or Moxie Air doesn't do it for me. It sounds too cheap and hard to take seriously. It hardly accomplishes the feat of being international, chic and does nothing to show or convey experience.

I think they should go after a word or phrase that may not have airline implications, sort of like Delta did with Song or UA was about to do with Starfish. Harmony is another one that comes to mind, as is JetBlue for that matter.

I'm thinking you could at least build a brand around "Butterfly", "Ladybird" or "Falcon" (hey, its a bird), for example. I think they could learn a lot by watching JetBlue and Song - people don't like to pay a lot for flying but they like feeling like cattle even less. Serve up a little class for only a little dough and you could have a winner, at least in the all important branding of the product.
BTW, I know "Ladybird" is very British-sounding but it sounds better than "Ladybug" to me.



None shall pass!!!!
 
ltbewr
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Sat Sep 18, 2004 12:01 am

Naming/branding has to be carefully done. The posts here note the problems with the name MOXY both as to American and British. Recently General Motors had to change the name of a new Buick model car from LaCrosse in the Canadian market as in French speaking Canada that is a slang term for masturbation. Moxie was the name of a beverage popular in the USA in the early 20th century. In the US, moxie means to have a strong will, energy or courage to do something, so probably why considering the name. Still, it is an arcahaic term and not in tune with current times. I do agree that in the proposed form, it's like a porn star name.
Keep the proposed name simple and descriptive of the service, like Saver Atlantic. More importantly, make sure price all of the seats, especially at peak seasons (July, August, Christmas/New Years time, Easter time) well below majors, like $499 + taxes and fees round trip. Offer a business class seat for $200-300 more R/T. Pay travel agents some $'s in commissions so they will push your airline.
 
richardw
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Sat Sep 18, 2004 12:45 am

BA's current £199 sale fare LON-NYC return is only available if you stay a Saturday night. Other airlines operate a similar policy. Otherwise the BA fare is about £860 return. This is where a Transatlantic LCC would be successful.
 
Flyinround731
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Sat Sep 18, 2004 1:39 pm

Those choices for names sound SO stupid, why not call it "We're Cool Jetlines", or to appeal to the young crowd, how about "Erra'body in da plane get tipsy airlines"? That'll attract young fliers. Something like "Atlantic Skies" or "TransOcean" might be good, not "Will Airways", unless, Will Smith owned the airline...
-Joe
 
miamix707
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Sat Sep 18, 2004 9:28 pm

Those choices for names sound SO stupid, why not call it "We're Cool Jetlines", or to appeal to the young crowd, how about "Erra'body in da plane get tipsy airlines"? That'll attract young fliers. Something like "Atlantic Skies" or "TransOcean" might be good, not "Will Airways", unless, Will Smith owned the airline...

They could always go for that and attract high-schoolers just like American MTV did and the older audience stopped watching. In the case of a transatlantic airline they're also going to need business travelers with $$.

If they truly want to be popular by choosing a crappy name, just go for MOJOjet and have Austin Powers on the tail. Even Gold-member who perhaps will attract gay travelers if nothing else.

Why not just StarAtlantic / AtlanticStar Airways / or just Atlantic Airways.. or
something less ridiculous than they came up with. This all sounds like someone is doing a school project.
 
RedDragon
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RE: New Transatlantic LCC Turns To Fliers For Its Name

Sun Sep 19, 2004 11:40 am

When I saw the name I thought of "moxual"... don't think that'd be a sensible name for an airline, no matter how modern and all-embracing they were marketing themselves as. To be honest, I reckon all of the names suggested in their survey are crap - they (and in fact the entire survey) sound amateurish.

Having said that, I like "We're Cool Jetlines" and "Erra'body in da plane get tipsy airlines"  Big grin

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