Two very interesting pieces:
- average order size is seen as only up to 15 frames, with one-digget numbers to be far more likely
- only about 100 7E7 sales till end of 2005 likely
=> it appears that Boeing has somewhat reduced its initial outlook, and appears to be quite jumpy on what Airbus might be planning to increase the competitiveness of the A330 - which isn´t so bad as many a.net members want us make to believe. Don´t forget, the ANZ order was a very close call for Boeing...
Wednesday, September 22, 2004
Few big orders for 7E7 are expected
Boeing exec: 50 jets would be a shock
By DARRELL HASSLER
The Boeing Co., which launched its new 7E7 model with a 50-plane
order from All Nippon Airways Co., expects most customers to buy
fewer than 15 of the planes.
"I'd be shocked to see another 50-plane order in the near-term
horizon," John Feren, vice president of sales for Boeing's 7E7, said
in an interview in Ottawa during the Aerospace Industries
Association of Canada annual meeting.
Boeing, which lost its lead in the jetliner industry to Airbus SAS
last year, intends to use the 200- to 300-seat 7E7 to replace its
767s and 757s and help the company regain market share. It believes
most orders will be similar to two by Air New Zealand Ltd. last
month or Vietnam Airlines Corp.'s commitment announced yesterday to
Boeing, which had $22.4 billion in jetliner sales last year,
launched the twin-engine 7E7 with Tokyo-based ANA's order, and the
first delivery is scheduled for 2008. The jet competes against the
A330 model made by Toulouse, France-based Airbus, which is
considering whether to upgrade its aircraft to counter the 7E7. That
could prompt airlines to put off buying decisions until their
choices become clear, Feren said. "I wouldn't be surprised that
there is an element of (airlines) waiting to see what Airbus does.
To date Airbus hasn't been very public with what their plan is for
an A330 successor."
Boeing is talking with about 20 airlines regarding orders and Feren
said he would be disappointed if none were completed before the end
of this year. He said he expects that the company will have at least
100 orders by the end of 2005.