True it is a shame but I was under the impression the requests BA made were too demanding for Swiss
BA was requesting the list of all the top FQTVs (Gold, Cercle and Millon Miles Club)...so offering better deals to fly BA. This Swiss refused and came out badly as BA gained slots in exchange for 50Mio. BA played their cards very well with this one!
They should sell themselves to Emirates and Malaysian....
So Emirates ( currently in no alliance ) would get a european feeder into Dubai and Malaysian a partner in Europe .The three together would have a reasonable size