"How could you not know who they are?"
Interesting. The reason they started the tv commercials is because they discovered that, in Denver, a lot of people didn't know why they are (this is about two years ago).
As far as LA
is concerned, I think there have to be other reasons. PHL
did well from the git-go, so I guess they got their name to the PHL
The other odd thing is that the concentration has all been on LAX
. What they've been doing at CUN
has gone almost unnoticed.
is now, effectively, a focus city for them, with more destinations than LAX
The Frontier cabin crews even joke about it: "On behalf of your Cancun based crew...."
In their dreams, of course, but the CEO has said that if Cancun continues this way, they will have to consider a crew base there. He might have been joking, too.