source-IFATCA DAILY NEWS 1.10.2004
Increased activity prompts Boeing 717 push
Boeing remains optimistic about the potential of the Boeing 717 and is eyeing up to 60 sales for the model over the next two years as it ramps up its marketing presence in Europe. The Boeing 717 has been in service for just under five years and Boeing currently has 167 firm orders for the type, enough to fuel the production lines for “two or three years,” according to Boeing 717 programme manager Patrick McKenna.
Speaking at the European Regions Airline Association’s (ERA) general assembly, the Boeing VP
and general manager for the 717 programme said: “There is certainly a lot of activity in the market for 100-seaters and there certainly hasn’t been this much activity for a long time.” He adds: “We are talking to half a dozen customers and could bring in 25-30 sales from two or three customers in the next couple of months and a similar number, maybe more, next year.”
McKenna explains that this year’s potential deals are formed from “a couple” of 10 to 15-strong aircraft deals, “a couple” of two to three aircraft deals and “a couple” of larger orders in line for next year.
He says that Boeing is “talking to Germanwings about putting a couple of aircraft in there” and notes that this could boost the type’s European popularity, in turn boosting the manufacturer’s support presence. The manufacturer is on the verge of launching two new marketing campaigns in the region.
“If we’re successful in getting a couple of aircraft in there, the aircraft will sell itself. If we get them booked you can catch the interest of other operators,” says McKenna. Responding to the competitive efforts of both Bombardier and Embraer with the C Series and Embraer 195 respectively McKenna says: “You have to keep in mind that these are aircraft on paper founded on hopes and wishes, but we are here and have had the aircraft out there for five years.”
But he adds the new programmes reinforces the global potential of the 100-seat market, which Boeing places at around 1,000 aircraft over the next ten years and a further 2,500 in the following ten.