Do you insist on spelling Concorde
There are many parts to this equation; ignorance and this obsession with short-term quarterly earnings are the major ones, IMO. They are not doing it deliberately, they just do not believe [they have the option].
Let me tell you a story. Let us say you are selling a new kind of IT
device, in principle it is far better than what is available. It happens to be expensive, bulky, difficult to understand, etc. You also happen to be the only one selling it and there are not many buyers for a product that has not existed before. Eventually your company caves. Years have passed; you have supposedly learned from your experiences and have ideas for another IT
device that may trump the first one by trying to fix most of the problems. Nobody is interested, whether they are potential buyers or investors.
The fact is that your first device was the only one and was hailed as the "it machine", something to change the world. There were too many sacrifices and not many examples were made, even if you might have had good sales at one point, your company still caved -- no one trusts you, they still remember your first product, they think you are going to suck them into your black hole again. They are actually judging you new product that might be better than anything, on the older product, which was worse than anything was. Unfair yes, but they are your market!
Concorde was the first impression on the commercial aviation world; it is going to take a while to burn that off and to move on.
IMO, you would have to teach/inform people that it would be in their best interest to invest their time/money -- you have to make them believe in you/your product. Of those potential investors (they could be your company's bosses as if you were some designer/engineer with an idea) that are interested, they will watch your progress as you demonstrate why and how this is supposed to work, something that you may have to do out of your own pocket and time. Hell, to even get their attention, you have to stand out, again out of your own pocket. In addition, you would have to withstand criticism, there are many folks who fear change, they unconsciously think you will take away what they known and slam you until they coerce your withdraw. If you get a break and someone sponsors you, treat it as if it was still out of your own damn pocket. If you fail, you make them look bad; you also kill your reputation.
The biggest deal is to sell this to the final end user, w.r.t an SST IMO, the pax. I have read a lot in here that the audience of newer planes is the airlines and not the pax. An SST in not a normal airplane, people are the ones that ride these things, airlines purchase planes because of them. We have to sell an SST to the passengers, make it part of their life and worth their money -- that is what is important. Once you make them believe they will invest, it is that simple; making them believe is the hard part.
That is done by making sure the concept/experiment/theory/prototype works first, again likely out of your own pocket.
We cannot wait for an SST market, it will not ever exist, and we have to make it. We have to make people believe that it can work; right now, they do not because Concorde did not. Seriously, if you did not believe in something, why would you buy into it? We have to keep people informed. An SST may be the only plane in history that is marketed straight at those who may fly it, this advertising should take place during the R&D stage so that when the plane shows up, and a market exists. If pax asks for the option via their airlines and the airline determines the market based is enough for a profit, they will make a purchase or many.
I would say 22-25 years from now for a service date of a practical/economical sonic airliner; it takes 15 years to make a new airliner so we have to start within a decade's time.
The above is what I plan to do. Hi, my name is Pavan Biliyar and I am an aerospace engineering student and Embry-Riddle, c/o 2006. I am majoring in the aeronautical field to specialize in aerodynamics and propulsion. My main interests are in low-boom Sonics and non-space hypersonic flight transport vehicles. My goal in life is to make one or the other in time for people my age to enjoy it.
Welcome to Airliners.net, Thegregster
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