AirOrange
Topic Author
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VARIG: What Is The History Of Their Virgin/angel?

Sun Oct 10, 2004 7:01 pm

Varig nose symbol was a virgin or angel. What is the history behind this image?


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lima
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RE: VARIG: What Is The History Of Their Virgin/angel?

Sun Oct 10, 2004 9:42 pm

Hoi AirOrange,

The symbol that Varig used to use is called Icaro. I think the origin is in Greek mitology but I am not sure.
 
hardiwv
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RE: VARIG: What Is The History Of Their Virgin/angel?

Sun Oct 10, 2004 10:25 pm

Lima:
AirOrange:

Indeed, RG's old symbol/logo reflects the bird "Icaro" from Greek mithology:

Icaro — flew too close to the sun using wings constructed from feathers and wax! The use of the Icaro symbol/logo was suggested by Mr Ruben Berta, the founder of RG.

However, with the arrival in PanAm of the Boeing 707s, PanAm introduced the world famous symbol/logo "Blue Meatball" in the tail of the 707s, which was a tremendous success. This influenced RG, and other airlines, to adopt a new symbol/logo or to give their logos more evidence by placing them on the tail of the aircraft. So with the arrival of the first 707s in RG, RG also started using a new, bigger logo on the tail of its aircraft. (note that the Icaro was actually used in the nose of RG aircraft).

The new RG symbol/logo, currently under use, is the cardinal points (or wind rose). Interesting enough, for some time RG used two symbols/logos: the wind rose/cardinal points and the Icaro. Now RG only uses the cardinal points/wind rose, which some people wrongly call "varig star".

Note 1: Icaro remains the name of RG's onboard magazine, which is an interesting publication. Watch out for this month's Icaro, as it includes the supplement "The Best of Brazil".

Note 2: Ruben Berta, the name of the founder of RG, is now the name of RG's Foundation (Ruben Berta Foundation), which has caused so much missmanagement in the copany over the last years! One of RG 777s is called Ruben Berta Foundation, paying homage to its founder, and to celebrate RG's 75 years of operations (2003), making it one of the oldest airlines in operation!

Note 2: VARIG is the short name of Viacao Aerea Rio-grandense. RG started operations as a regional airline in the Southernmost state of Brazil, Rio Grande do Sul. So much that RG administrative headquarters remains in the city of Porto Alegre (POA), Rio Grande do Sul' s capital city!




[Edited 2004-10-10 15:30:35]
 
hardiwv
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RE: VARIG: What Is The History Of Their Virgin/angel?

Sun Oct 10, 2004 11:07 pm


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Photo © Simon Willson



Here you go:
This is RG Boeing 777 ER, 75 year celebration aircraft (note the big 75), named "Ruben Berta Foundation".

Photo 1 shows RG taxiing to the gate in POA, RG home-city!

Photo 2 shows RG arriving in AMS, Schiphol airport.

Of course, on the tail you will note the wind rose/cardinal points!

(RG operates AMS-CDG-GRU-POA daily).



[Edited 2004-10-10 16:08:57]

[Edited 2004-10-10 16:09:16]
 
hardiwv
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 2:55 am

Here you can see that for a while RG used two symbols, the Icaro on the front and the wind rose/cardinal points on the tail. In 1999 RG redesigned its wind rose and scrapped the Icaro as a symbol.

Photo 1 and 2: old RG design with two symbols, Icaro in front and the wind rose on the tail


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Photo 3 and 4: RG old wind rose and RG new redesigned wind rose


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Photo 5 and 6: side-by-side RG old and new design. The Icaro is scrapped from the fuselage as of 1999.


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EMB195ER
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 12:09 pm

A few months ago I was in GRU and saw a RG B767 wearing the old color squeme.

Did anybody else also see it?

Hugs,

EMB195ER
 
Arcano
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 1:41 pm

EMB

You are surely talking about this beauty:


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Photo © Miguel Cláudio
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This 763 was wearing the retrocolors of Varig, although I'm not sure if it was painted that way or of it was never repainted.

Anyway, as you can see, this year she got her new dress:


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Photo © José Ramón Valero - IBERIAN SPOTTERS



Regards )( Arcano
in order: 721,146,732,763,722,343,733,320,772,319,752,321,88,83,744,332,100,738, 333, 318, 77W, 78, 773, 380, 73G, 788, 789, 346
 
xaphan
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 4:43 pm

Great question. Icaro is rendered Icarus in English, and he and his father were the first humans to fly (supposedly). The son was so enchanted with his feather/wax wings he flew too high and the sun melted his wings and he fell to his death. In some way, it is a rather sinister emblem for a passenger airline.
 
EMB195ER
Posts: 253
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 8:53 pm

Xaphan,

I see it in a different way. Not as a fatal fate but as the realization of a dreaming of flying.

More romantic, I would say ....  Smile/happy/getting dizzy

Hugs,

EMB195ER
 
AirOrange
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RE: VARIG: What Is The History Of Their Virgin/ang

Mon Oct 11, 2004 9:23 pm

Thank you all, and for some in special, for the detailed replies!!
 
EMB195ER
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 10:52 pm

AirOrange,

You are wellcome, man!
 
A388
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 11:42 pm

I like Varig's current colourscheme. It's very recognisable from a distance and the tail logo is just awesome, very modern and very stylish. As Landor mentions on their website, a corporate identity revitalization, I couldn't agree more with them. Landor did an excellent job on Varig's new logo  Smile/happy/getting dizzy


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xaphan
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RE: VARIG: What Is The History Of Their Virgin/angel?

Mon Oct 11, 2004 11:54 pm

EMB195ER
Good point. It has the image of courage and desire to reach for something you cannor grasp, in so doing humankind advances and what starts as a fable for ancient Greek children ends on the powdery soils of our nearest planet when, indeed, we came for all mankind.
Let us dream of such undertakings that can unite us and still make us wonder.
 
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rg828
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RE: VARIG: What Is The History Of Their Virgin/angel?

Tue Oct 12, 2004 2:13 am

Just a sidenote:

Varig was founded by a group of German-Brazilian investors, I think Rubem Berta was the person responsible for Varig's ascension into the world airline scene starting in the 1940's, I dont think he was a founding member himself.

Brash but dynamic, Rubem Berta was at the airline's helm until passing away unexpectedly in 1966.

Great post BTW. As a young man in the 70's and 80's, the sight of Varig's "Rosa dos ventos" in a 707, DC-10 or 747 in a faraway airport was always a moving sight.

Cheers
I dont know the key to success, but the key to failure is trying to please everyone
 
hardiwv
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RE: VARIG: What Is The History Of Their Virgin/angel?

Tue Oct 12, 2004 3:16 am

Excellent insights!

AirOrange:

Thanks!

A388:

Couln't agree more, for me, RG has the best logo and its "rosa dos ventos" (wind-rose) on its tail is just awesome and very captivating!

RG828:

You're right. Mr. Ruben Berta was not the founder of Varig. RG was founded in May 1927 by Mr. Otto Ernst Meyer. Mr. Ruben Berta (05.11.1907), also of German origin (note that Brazil has the biggest German population outside Germany), was the first staff of Varig at the age of 19! At the time, Berta was a student of Medicine at a local university in POA. It started to work for RG to help him pay for his university fees  Smile

Ruben then became President of Varig and in 1945 established the Ruben Berta Foundation.

Well done, Ruben!
 
s.p.a.s.
Posts: 916
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RE: VARIG: What Is The History Of Their Virgin/angel?

Tue Oct 12, 2004 4:41 am

Just a small correction...

PP-VRA is named Otto Meyer and PP-VRB is named Ruben Berta (not Ruben Berta Foundation).

Cheers

RS
"ad astra per aspera"
 
hardiwv
Posts: 4341
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RE: VARIG: What Is The History Of Their Virgin/angel?

Tue Oct 12, 2004 5:06 am

S.p.a.s.:

Thanks for the further info!
 
hardiwv
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Joined: Sat Oct 09, 2004 11:30 pm

RE: VARIG: What Is The History Of Their Virgin/angel?

Thu Oct 14, 2004 5:33 pm

S.p.a.s.

And indeed, it would make more sense to name the aircraft Ruben Berta instead of Ruben Berta Foundation, which drove RG to its current dreadful situation

Hardi

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