's old symbol/logo reflects the bird "Icaro" from Greek mithology:
Icaro — flew too close to the sun using wings constructed from feathers and wax! The use of the Icaro symbol/logo was suggested by Mr Ruben Berta, the founder of RG
However, with the arrival in PanAm of the Boeing 707s, PanAm introduced the world famous symbol/logo "Blue Meatball" in the tail of the 707s, which was a tremendous success. This influenced RG
, and other airlines, to adopt a new symbol/logo or to give their logos more evidence by placing them on the tail of the aircraft. So with the arrival of the first 707s in RG
also started using a new, bigger logo on the tail of its aircraft. (note that the Icaro was actually used in the nose of RG
The new RG
symbol/logo, currently under use, is the cardinal points (or wind rose). Interesting enough, for some time RG
used two symbols/logos: the wind rose/cardinal points and the Icaro. Now RG
only uses the cardinal points/wind rose, which some people wrongly call "varig star".
Note 1: Icaro remains the name of RG
's onboard magazine, which is an interesting publication. Watch out for this month's Icaro, as it includes the supplement "The Best of Brazil".
Note 2: Ruben Berta, the name of the founder of RG
, is now the name of RG
's Foundation (Ruben Berta Foundation), which has caused so much missmanagement in the copany over the last years! One of RG
777s is called Ruben Berta Foundation, paying homage to its founder, and to celebrate RG
's 75 years of operations (2003), making it one of the oldest airlines in operation!
Note 2: VARIG is the short name of Viacao Aerea Rio-grandense. RG
started operations as a regional airline in the Southernmost state of Brazil, Rio Grande do Sul. So much that RG
administrative headquarters remains in the city of Porto Alegre (POA
), Rio Grande do Sul' s capital city!
[Edited 2004-10-10 15:30:35]