Flybe lands in Liverpool!
11th October 2004
Flybe., Europe’s third largest low-cost airline, is set to announce its intention to become the third major low-cost airline to make Liverpool John Lennon Airport a base for its operations. Flybe. will put 300,000 seats on the market in Liverpool as it launches a raft of new routes early in 2005, emphasising its commitment to offering cheap fares to regional airports in the heart of key business and leisure destinations.
Flybe. will offer new daily services from Liverpool to Edinburgh, Glasgow and Belfast City, as well as new service to Jersey with tickets going on sale today at www.flybe.com . The new domestic routes will open up the North West to Scotland, Northern Ireland and the Channel Islands, and serve to unite these dynamic business and vibrant leisure communities. Flybe. is also announcing its intention to expand its services from Liverpool over the next 12 months to an additional four UK destinations and a number of French regional airports.
The Liverpool to Belfast City service, set to start on 10th February 2005, will provide four flights daily with prices starting from just £19. Meanwhile, the daily flights from Liverpool to Glasgow and Edinburgh are set to start as part of flybe.’s summer schedule going live in late March 2005 and will also cost just £19. A regular service to Jersey, also costing £39, will start on 7th May 2005 and link the North West with this vibrant and exciting destination.
Flybe.’s move is part of its ongoing commitment to providing an unrivalled low cost airline service to all the major regional population centres of the UK. The North West was a large gap in flybe.’s network and the choice of Liverpool as a major base of operation will meet the high customer demand in the region. Liverpool is a buoyant regional economy which flybe. expansion should help to grow further. Flybe. thanks Liverpool Airport and the wider Merseyside business community for the work done to bring the airline to the northwest.
The launch of the new routes out of Liverpool is part of flybe.’s ambitious summer schedule for 2005/6 which will be announced later this year and forms part of the airline’s overall strategy of continued investment and expansion of both its domestic and international route network. This follows flybe.s most successful year to date and the recent announcement of provisional profit figures for the financial year 2003/2004 of £3.1m.
Mike Rutter, Sales and Marketing Director, flybe., commented: ‘We have big plans in Liverpool and the North West. Whilst many of our competitors are route cutting and retrenching back to London, flybe. is expanding in the regions and is committed to bringing flights to your door. North Westerners’ will now have low-cost flight options to key business and leisure areas in Northern Ireland and Scotland giving them more choice and flexibility than ever before. In the long run flybe. will have a substantial route network from Liverpool to UK and European destinations, the vast major of which will be complimentary to existing services from the airport.
‘Today is a significant step but it’s only the first step. With the North West now firmly integrated into flybe.’s growing network we’re going to be looking at adding more routes and more capacity over time and increased competition in the marketplace can only be good news for travellers from the North West.
‘The northwest, and in particular the Merseyside area, is a successful and exciting economy which will benefit greatly from the increased business, inward investment and tourism traffic that will be delivered by these new routes. Flybe. is proud to link its route network to such a vibrant area.’
Neil Pakey, Liverpool John Lennon Airport's Managing Director added: "We are naturally delighted that one of Europe's leading airline operators has chosen to make Liverpool their North West base. Flybe. have a tremendous pedigree and the four new routes they have launched today will further open up access between Merseyside and parts of the UK that are difficult to reach because of the distances involved."
"I am also encouraged by the fact that flybe. are already looking at further route development opportunities from Liverpool and we look forward to working closely with them to ensure the success of the services announced today and to develop more services for the future."
Roy Morris, chairman, The Mersey Partnership said: "Flybe. is an ambitious airline with an impressive growth strategy – making it a perfect fit for Liverpool John Lennon Airport. The Mersey Partnership is delighted to welcome the airline to Liverpool John Lennon Airport and looks forward to a long and prosperous relationship.
“This is yet another excellent coup for the Airport, one that not only provides direct daily services between Liverpool and four key business cities, but also represents a significant investment in Merseyside by flybe.”