I've lived in this area for several years, and I still don't see WN
service soon. I know they're looking at it, but at the same time they've said their interest is minimal. Their DAL
operation continues to be extraordinarily profitable -- I just don't see them diverting valuable aircraft to a new project like this.
The wild card in this issue is AirTran. AirTran has said they plan on beefing up DFW
service, but it's still unclear as to how much. I don't think AirTran scares WN
as much as JetBlue does (that's the reason they launched PHL
, IMHO). If you look at the route map, they don't compete all that much. Still, if WN
thinks AirTran might add many new western cities (e.g. PHX
, etc.) from a DFW
hub, they might want to move in quickly to get in on the action, much like they did at PHL
Another issue is how much the people here in the area want WN
. On one hand, people in Dallas like the convenience of flying from DAL
. On the other hand, they probably would like more options beyond the Wright-Shelby states. Ft. Worth people, though, are much more loyal to AA
, due to its HQ
being there. I'd bet most Ft. Worth citizens know an AA
employee (or ex-employee), which can play a big role in brand loyalty. Of course, if WN
came in offering $200 round-trips everywhere, I doubt that loyalty would go very far.
We'll have to see. Personally, I think WN
would rather grow elsewhere.