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Joined: Mon May 24, 2004 1:16 pm

Why WN Must Add DFW...

Thu Oct 14, 2004 5:33 am

Over the last 3 years I have fown both DL and AA from SEA to DFW (the only 2 non-stop carriers). The ususal fare has been $300-350. Now that DL is ending this route on 12-1-04 I noitced all non-stop fares (now an AA monopoly) has jumnped to $600.
Thats more expensive than DFW-LHR!!.

WN could do a lot of business and get AA out of the extortion business.

AARrgghhh !!
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Joined: Tue Mar 20, 2001 10:19 am

RE: Why WN Must Add DFW...

Thu Oct 14, 2004 5:57 am

Well, if you were a company that was losing money consistantly for 4 years and became the only game in town where you could increase revenue, wouldn't you?

It sucks, but it does make sense. You just picked crappy dates btw:
I found $373 Just by picking random dates.

Sat, Dec 11 American Airlines 1157
Depart: 7:45am
Arrive: 9:59am

Non-stop Dallas/Fort Worth, TX (DFW)
Seattle, WA (SEA)

Economy | 4hr 14min | Boeing Douglas MD-80
Wed, Dec 15 American Airlines 1664
Depart: 6:01am
Arrive: 11:48am

Non-stop Seattle, WA (SEA)
Dallas/Fort Worth, TX (DFW)

Economy | 3hr 47min | Boeing Douglas MD-80

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Joined: Tue May 18, 1999 1:15 am

RE: Why WN Must Add DFW...

Thu Oct 14, 2004 6:06 am

WN should add service to DFW not because AA is being extortionist, but because they can make money if they decide to start.

If they are willing to start up PHL, I don't see why they wouldn't be looking at starting up DFW. All indications so far are that they are looking at it very seriously, and might just start up. I certainly hope they do.

p.s: DFW-LHR for under $600 (mostly even under $500) is usually only during off-peak. In summer the fares are well over that mark.
I've flown on 9V-SPK.
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RE: Why WN Must Add DFW...

Thu Oct 14, 2004 6:16 am

I'd love to see this! AA needs the competition!

Flying Colors Forever!
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RE: Why WN Must Add DFW...

Thu Oct 14, 2004 6:25 am

Rumor has HP and even AS eyeing added service to/from DFW in the wake of DL's departure - so it won't be the free-for-all some suggest WN would enjoy at DFW.

Also, with DFW being as congested as it is (in terms of overall flight operations), this can be a detriment to WN's strategy of avoiding delay-prone airfields.

Sure, DAL can get socked in by inclement weather just like DFW, but when your birds are practically the only ones on the field, it's a lot easier to get in and out when you need to.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
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Joined: Fri Feb 09, 2001 12:57 am

RE: Why WN Must Add DFW...

Thu Oct 14, 2004 6:25 am

I've lived in this area for several years, and I still don't see WN starting DFW service soon. I know they're looking at it, but at the same time they've said their interest is minimal. Their DAL operation continues to be extraordinarily profitable -- I just don't see them diverting valuable aircraft to a new project like this.

The wild card in this issue is AirTran. AirTran has said they plan on beefing up DFW service, but it's still unclear as to how much. I don't think AirTran scares WN as much as JetBlue does (that's the reason they launched PHL, IMHO). If you look at the route map, they don't compete all that much. Still, if WN thinks AirTran might add many new western cities (e.g. PHX, SLC, SAN, SFO, SEA, etc.) from a DFW hub, they might want to move in quickly to get in on the action, much like they did at PHL.

Another issue is how much the people here in the area want WN at DFW. On one hand, people in Dallas like the convenience of flying from DAL. On the other hand, they probably would like more options beyond the Wright-Shelby states. Ft. Worth people, though, are much more loyal to AA, due to its HQ being there. I'd bet most Ft. Worth citizens know an AA employee (or ex-employee), which can play a big role in brand loyalty. Of course, if WN came in offering $200 round-trips everywhere, I doubt that loyalty would go very far.

We'll have to see. Personally, I think WN would rather grow elsewhere.
"Lose" is not spelled with two o's!!!!
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RE: Why WN Must Add DFW...

Thu Oct 14, 2004 2:14 pm

Does AirTran have any plans of expanding at DFW? They could give AA a run for their money.
It takes a bug to hit a windsheild but it takes guts to stick
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RE: Why WN Must Add DFW...

Thu Oct 14, 2004 2:22 pm

From what I understand, AirTran wants to put a crew base here at DFW. I have a feeling that they would significantly boost flights if given the chance..
Hence the reason we are looking at it so carefully.
Maintain 2300 until Boiler, cleared for the VOR-A approach, report BATLE inbound..