Eurowhite referes to the liveries that feature all white paint basically.
This scheme was introduced to the world by Air France in 1974 and was first applied to the Airbus A300-B2. The aircraft first went into service between LHR
I am going to take this opportunity to point something out. In order to have EUROWHITE, you have to have a completely white body. Therefore, Delta, Lufthansa, British Airways, United, Continental, etc do NOT have Eurowhite liveries. Air France, SWISS, Easyjet, Air Canada(current) Qantas, and South African Airways do have eurowhite liveries.
The Eurowhite name was coined because it was invented by Air France, and it was sleek, modern and effecient at the time. I may point out, that shortly after this scheme was introduced, Air France commeneced supersonic concorde operations.