I'm currently rereading John Nance's superlative book entitled "Splash of Colors: the Self-Destruction of Braniff International", and remembering how (at the time) trend-setting their paint jobs were. As I recall, Braniff was known as the "Jelly-bean airline". I never had a chance to fly them (my parents usually paid for tickets on AA or CO while I was growing up), but did look forward to seeing their planes on trips through DFW or IAH.
Does anyone have any special memories of Braniff (ex-employee or otherwise)? Was customer service as ummmmm....bad as Nance's book said it was? How was Harding Lawrence as a CEO? Bear in mind I'm looking at the era up to May of 1982, not version II of Braniff of the mid and late-80's.
They really fell upon hard times with the fuel prices skyrocketings, over-eager expansion of service, overseas routes not cutting it financially, etc.
Any thoughts, anyone?
Tom in NO (at MSY)