I was browsing through the dockets on the DOT's website, and I came across these dockets from the different airlines applying to China that were basically advertising their airline, saying why it would be best for them to receive the service. Take a look at them, if you get the chance. What do you think about their presentations? I think that some of what the airlines say is BS, but some of their other arguments are valid points.
DL's: http://dmses.dot.gov/docimages/p79/300949.tif (not available as pdf)
North American's: http://dmses.dot.gov/docimages/pdf90/300901_web.pdf
Be forewarned that these files are large (some are as big as 70 MB), but the data within is very interesting. CO's has a particularly impressive graphic format, although I don't think that is at the top of the DOT's list of criterion for awarding service.