You have a... "rose" tinted view of Embraer - "a global company that will easily fight A and B."
Their current success is more due to good fortune than strategic planning.
Embraer lucked into the E170/190 program when FD stopped accomodating Crossair, which then became the launch customer for the E170/190 (at the time called ERJs). As Embraer will tell you, the Crossair order was completely FDs, and without getting the Crossair order by default, there simply would not have been a E170/190 program - it would have followed the BRJ-X program onto the shelf.
More good luck followed in that the original program called for only 2 aircraft but the "fortuitous" well-timed Brasilian currency devaluation allowed Embraer to develop 4 aircraft instead.
Even more good luck followed with the demise of FD, and their subsequent absence from the AC
/Star Alliance fly off.
But Embraer is about to enter a period where good fortune won't always fall into its lap anymore. ERJ production is almost at a standstill, and orders are now being cancelled. And other than B6
and Copa, the E-jets are entering the doldrums - Alitalia's future does not look promising, US Airway deliveries have been halted, UAL is still in Chap. 11, etc. The only "rosy" part is that Bombardier is in much, much worse shape.
To go from building 35-to 50-seat RJs and 70- to 110-seat jets (a narrow niche with no competition from 80- to 110-seats), to building a family of airliners that competes across the 737/A320 seat range is really quite another thing in terms of development budget, engineering resources, sales & marketing, product support and aircraft sales funding. Not only would Embraer not be able to generate the cash to fund such an ambitious venture within 10 years, but both Airbus and Boeing will have already developed 737/A320 replacements within that time frame, thus leaving any possible Embraer design on the drawing board.
By the way, B6
has ordered the E195. Also, there is no commonality between the ERJs and the E-jets; and there would be even less if Embraer would develop a 150-seat aircraft.
[Edited 2004-10-25 06:00:42]
Nationalism is an infantile disease. It is the measles of mankind. - A. Einstein